Includes bibliographical references and index.

Four paths to success in the hospitality industry / Michael C. Sturman, Jack B. Corgel, and Rohit Verma -- The essence of hospitality and service / Guiseppe Pezzotti -- Preparing for a successful career in the hospitality industry / Kate Walsh, Michael C. Sturman, and Bill Carroll -- The listening fast track / Judi Brownell -- Developing and managing a multinational career / Jan Katz -- Becoming a leader in the hospitality industry / Timothy Hinkin -- Understanding and predicting customer choices / Rohit Verma -- Guiding the guest experience / HaeEun Helen Chun -- Harnessing the power of your culture for outstanding service / Robert Ford and Michael C. Sturman -- A scientific approach to managing hospitality operations / Gary M. Thompson -- Motivating your staff to provide outstanding service / Michael C. Sturman and Robert Ford -- How to build service quality into your operation / Alex M. Susskind -- Demand management / Bill Carroll -- Revenue management for enhanced profitability: an introduction for hotel owners and asset managers / Chris Anderson and Sheryl Kimes -- Competing successfully with other hotels: the role of strategy / Cathy A. Enz -- Focus on finance: aiming for restaurant success / Alex M. Susskind and Rupert Spies -- Hospitality property ownership: where you fit in / Jack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth -- Hospitality properties: how much to pay if you're buying; how much to ask if you're selling / Jack B. Corgel -- Gaining maximum benefit from franchise agreements, management contracts, and leases / Jan A. deRoos -- Developing and renovating hospitality properties / Jack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick -- Planning and programming a hotel / Jan. A. deRoos -- Measuring hotel risk and financing / Peng Liu and Daniel Quan -- Segmenting and targeting your market: strategies and limitations / Michael Lynn -- New media: connecting with guests throughout the travel experience / Lisa Klein Pearo and Bill Carroll -- Building and managing your brand / Robert J. Kwortnik -- Hotel revenue management in an economic downturn / Sheryl Kimes and Chris Anderson -- Addressing employee lawsuits / David Sherwyn and Paul E. Wagner -- Coordinating information and controlling costs / Gordon Potter -- Making the most of your human capital / J. Bruce Tracey and Sean A. Way -- You can't move all your hotels to Mexico: unions and the hospitality industry / David Sherwyn and Paul E. Wagner -- The integrity dividend in hospitality leadership / Tony Simons -- Afterword: where do you go from here? / Michael C. Sturman, Jack B. Corgel, and Rohit Verma.

This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, an.

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