The Cornell School of Hotel Administration on Hospitality : cutting edge thinking and practice /
The Cornell School of Hotel Administration on Hospitality : cutting edge thinking and practice /
edited by Michael C. Sturman, Jack B. Corgel, Rohit Verma.
- Hoboken, N.J. : John Wiley & Sons, �2011.
- 1 online resource (xii, 500 pages) : illustrations
Includes bibliographical references and index.
Four paths to success in the hospitality industry / The essence of hospitality and service / Preparing for a successful career in the hospitality industry / The listening fast track / Developing and managing a multinational career / Becoming a leader in the hospitality industry / Understanding and predicting customer choices / Guiding the guest experience / Harnessing the power of your culture for outstanding service / A scientific approach to managing hospitality operations / Motivating your staff to provide outstanding service / How to build service quality into your operation / Demand management / Revenue management for enhanced profitability: an introduction for hotel owners and asset managers / Competing successfully with other hotels: the role of strategy / Focus on finance: aiming for restaurant success / Hospitality property ownership: where you fit in / Hospitality properties: how much to pay if you're buying; how much to ask if you're selling / Gaining maximum benefit from franchise agreements, management contracts, and leases / Developing and renovating hospitality properties / Planning and programming a hotel / Measuring hotel risk and financing / Segmenting and targeting your market: strategies and limitations / New media: connecting with guests throughout the travel experience / Building and managing your brand / Hotel revenue management in an economic downturn / Addressing employee lawsuits / Coordinating information and controlling costs / Making the most of your human capital / You can't move all your hotels to Mexico: unions and the hospitality industry / The integrity dividend in hospitality leadership / Afterword: where do you go from here? / Michael C. Sturman, Jack B. Corgel, and Rohit Verma -- Guiseppe Pezzotti -- Kate Walsh, Michael C. Sturman, and Bill Carroll -- Judi Brownell -- Jan Katz -- Timothy Hinkin -- Rohit Verma -- HaeEun Helen Chun -- Robert Ford and Michael C. Sturman -- Gary M. Thompson -- Michael C. Sturman and Robert Ford -- Alex M. Susskind -- Bill Carroll -- Chris Anderson and Sheryl Kimes -- Cathy A. Enz -- Alex M. Susskind and Rupert Spies -- Jack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth -- Jack B. Corgel -- Jan A. deRoos -- Jack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick -- Jan. A. deRoos -- Peng Liu and Daniel Quan -- Michael Lynn -- Lisa Klein Pearo and Bill Carroll -- Robert J. Kwortnik -- Sheryl Kimes and Chris Anderson -- David Sherwyn and Paul E. Wagner -- Gordon Potter -- J. Bruce Tracey and Sean A. Way -- David Sherwyn and Paul E. Wagner -- Tony Simons -- Michael C. Sturman, Jack B. Corgel, and Rohit Verma.
This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, an.
9781119200901 1119200903 9781118016206 1118016203 9781118016251 1118016254 9781118016268 1118016262 1283072440 9781283072441 9786613072443 6613072443
99943911272
C85D1F69-341F-45A2-B719-8F4C46F87DDC OverDrive, Inc. http://www.overdrive.com
106442919X DE-101 1064429165 DE-101
Cornell University. School of Hotel Administration.
Cornell University. School of Hotel Administration
Hospitality industry--Study and teaching--New York (State)--Ithaca.
Hotel management--Study and teaching--New York (State)
Hospitality--Study and teaching--New York (State)
Accueil (Tourisme)--�Etude et enseignement--New York (�Etat)--Ithaca.
H�otels--Gestion--�Etude et enseignement.--New York (�Etat)
Hospitalit�e--�Etude et enseignement--New York (�Etat)
BUSINESS & ECONOMICS--Small Business.
Hospitality industry--Study and teaching
Hospitality--Study and teaching
Hotel management--Study and teaching
New York (State)
New York (State)--Ithaca
TX911.5 / .C585 2011eb
647.94071
TX911.5 / .C585 2011
Includes bibliographical references and index.
Four paths to success in the hospitality industry / The essence of hospitality and service / Preparing for a successful career in the hospitality industry / The listening fast track / Developing and managing a multinational career / Becoming a leader in the hospitality industry / Understanding and predicting customer choices / Guiding the guest experience / Harnessing the power of your culture for outstanding service / A scientific approach to managing hospitality operations / Motivating your staff to provide outstanding service / How to build service quality into your operation / Demand management / Revenue management for enhanced profitability: an introduction for hotel owners and asset managers / Competing successfully with other hotels: the role of strategy / Focus on finance: aiming for restaurant success / Hospitality property ownership: where you fit in / Hospitality properties: how much to pay if you're buying; how much to ask if you're selling / Gaining maximum benefit from franchise agreements, management contracts, and leases / Developing and renovating hospitality properties / Planning and programming a hotel / Measuring hotel risk and financing / Segmenting and targeting your market: strategies and limitations / New media: connecting with guests throughout the travel experience / Building and managing your brand / Hotel revenue management in an economic downturn / Addressing employee lawsuits / Coordinating information and controlling costs / Making the most of your human capital / You can't move all your hotels to Mexico: unions and the hospitality industry / The integrity dividend in hospitality leadership / Afterword: where do you go from here? / Michael C. Sturman, Jack B. Corgel, and Rohit Verma -- Guiseppe Pezzotti -- Kate Walsh, Michael C. Sturman, and Bill Carroll -- Judi Brownell -- Jan Katz -- Timothy Hinkin -- Rohit Verma -- HaeEun Helen Chun -- Robert Ford and Michael C. Sturman -- Gary M. Thompson -- Michael C. Sturman and Robert Ford -- Alex M. Susskind -- Bill Carroll -- Chris Anderson and Sheryl Kimes -- Cathy A. Enz -- Alex M. Susskind and Rupert Spies -- Jack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth -- Jack B. Corgel -- Jan A. deRoos -- Jack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick -- Jan. A. deRoos -- Peng Liu and Daniel Quan -- Michael Lynn -- Lisa Klein Pearo and Bill Carroll -- Robert J. Kwortnik -- Sheryl Kimes and Chris Anderson -- David Sherwyn and Paul E. Wagner -- Gordon Potter -- J. Bruce Tracey and Sean A. Way -- David Sherwyn and Paul E. Wagner -- Tony Simons -- Michael C. Sturman, Jack B. Corgel, and Rohit Verma.
This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, an.
9781119200901 1119200903 9781118016206 1118016203 9781118016251 1118016254 9781118016268 1118016262 1283072440 9781283072441 9786613072443 6613072443
99943911272
C85D1F69-341F-45A2-B719-8F4C46F87DDC OverDrive, Inc. http://www.overdrive.com
106442919X DE-101 1064429165 DE-101
Cornell University. School of Hotel Administration.
Cornell University. School of Hotel Administration
Hospitality industry--Study and teaching--New York (State)--Ithaca.
Hotel management--Study and teaching--New York (State)
Hospitality--Study and teaching--New York (State)
Accueil (Tourisme)--�Etude et enseignement--New York (�Etat)--Ithaca.
H�otels--Gestion--�Etude et enseignement.--New York (�Etat)
Hospitalit�e--�Etude et enseignement--New York (�Etat)
BUSINESS & ECONOMICS--Small Business.
Hospitality industry--Study and teaching
Hospitality--Study and teaching
Hotel management--Study and teaching
New York (State)
New York (State)--Ithaca
TX911.5 / .C585 2011eb
647.94071
TX911.5 / .C585 2011