NLU Meghalaya Library

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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.

Contributor(s): Material type: TextPublication details: Chichester : Wiley, 2011.Description: 1 online resource (272 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119208501
  • 1119208505
  • 9781119993599
  • 1119993598
  • 9781119974130
  • 1119974135
  • 9781119974147
  • 1119974143
  • 1280784423
  • 9781280784422
  • 9786613694812
  • 6613694819
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing Century : How Marketing Drives Business and Shapes Society.DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M386 2011eb
Online resources:
Contents:
Machine generated contents note: 1. Strategic Marketing / Martha Rogers -- 2. Market Segmentation / Malcolm McDonald -- 3. Innovation / Veronica Wong -- 4. Digital Marketing / Philip Sheldrake -- 5. Sales and Business Development / Beth Rogers -- 6. Customer Relationship Management / Merlin Stone -- 7. Branding / Graham Hales -- 8. Advertising / Jonathan Gabay -- 9. Public Relations / Paul Mylrea -- 10. Internal Marketing / Keith Glanfield -- 11. Marketing and Sustainability / John Grant -- 12. Social Marketing / Veronica Sharp.
Summary: This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
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Includes bibliographical references and index.

Machine generated contents note: 1. Strategic Marketing / Martha Rogers -- 2. Market Segmentation / Malcolm McDonald -- 3. Innovation / Veronica Wong -- 4. Digital Marketing / Philip Sheldrake -- 5. Sales and Business Development / Beth Rogers -- 6. Customer Relationship Management / Merlin Stone -- 7. Branding / Graham Hales -- 8. Advertising / Jonathan Gabay -- 9. Public Relations / Paul Mylrea -- 10. Internal Marketing / Keith Glanfield -- 11. Marketing and Sustainability / John Grant -- 12. Social Marketing / Veronica Sharp.

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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