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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. - Chichester : Wiley, 2011. - 1 online resource (272 pages) : illustrations -

Includes bibliographical references and index.

Strategic Marketing / Market Segmentation / Innovation / Digital Marketing / Sales and Business Development / Customer Relationship Management / Branding / Advertising / Public Relations / Internal Marketing / Marketing and Sustainability / Social Marketing / Martha Rogers -- Malcolm McDonald -- Veronica Wong -- Philip Sheldrake -- Beth Rogers -- Merlin Stone -- Graham Hales -- Jonathan Gabay -- Paul Mylrea -- Keith Glanfield -- John Grant -- Veronica Sharp. Machine generated contents note: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.


English.

ISBN: 9781119208501 1119208505 9781119993599 1119993598 9781119974130 1119974135 9781119974147 1119974143 1280784423 9781280784422 9786613694812 6613694819

Source: DDBE05C0-6F3C-432C-92E1-0040BA6A10E3 OverDrive, Inc. http://www.overdrive.com

Subjects--Corporate Names:
Chartered Institute of Marketing--History.
Chartered Institute of Marketing

Subjects--Topical Terms:
Marketing--History.
Marketing--Histoire.
BUSINESS & ECONOMICS--Distribution.
BUSINESS & ECONOMICS--Marketing--General.
Marketing
Marketing
Marknadsf�oring--historia.

Index Terms--Genre/Form:
History

LC Class. No.: HF5415 / .M386 2011eb

Dewey Class. No.: 658.8