The marketing century : (Record no. 11733)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119208501 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119208505 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119993599 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119993598 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119974130 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119974135 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119974147 |
| Qualifying information | (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119974143 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470660155 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470660157 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | DDBE05C0-6F3C-432C-92E1-0040BA6A10E3 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M386 2011eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 078000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 245 04 - TITLE STATEMENT | |
| Title | The marketing century : |
| Remainder of title | how marketing drives business and shapes society : The Chartered Institute of Marketing / |
| Statement of responsibility, etc. | edited by Jeremy Kourdi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (272 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 340 ## - PHYSICAL MEDIUM | |
| Color content | polychrome. |
| Source | rdacc |
| Authority record control number or standard number | http://rdaregistry.info/termList/RDAColourContent/1003 |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Source | rdaft |
| Authority record control number or standard number | http://rdaregistry.info/termList/fileType/1002 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Machine generated contents note: |
| -- | 1. |
| Title | Strategic Marketing / |
| Statement of responsibility | Martha Rogers -- |
| Miscellaneous information | 2. |
| Title | Market Segmentation / |
| Statement of responsibility | Malcolm McDonald -- |
| Miscellaneous information | 3. |
| Title | Innovation / |
| Statement of responsibility | Veronica Wong -- |
| Miscellaneous information | 4. |
| Title | Digital Marketing / |
| Statement of responsibility | Philip Sheldrake -- |
| Miscellaneous information | 5. |
| Title | Sales and Business Development / |
| Statement of responsibility | Beth Rogers -- |
| Miscellaneous information | 6. |
| Title | Customer Relationship Management / |
| Statement of responsibility | Merlin Stone -- |
| Miscellaneous information | 7. |
| Title | Branding / |
| Statement of responsibility | Graham Hales -- |
| Miscellaneous information | 8. |
| Title | Advertising / |
| Statement of responsibility | Jonathan Gabay -- |
| Miscellaneous information | 9. |
| Title | Public Relations / |
| Statement of responsibility | Paul Mylrea -- |
| Miscellaneous information | 10. |
| Title | Internal Marketing / |
| Statement of responsibility | Keith Glanfield -- |
| Miscellaneous information | 11. |
| Title | Marketing and Sustainability / |
| Statement of responsibility | John Grant -- |
| Miscellaneous information | 12. |
| Title | Social Marketing / |
| Statement of responsibility | Veronica Sharp. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
| General subdivision | History. |
| 610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
| Source of heading or term | fast |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | History. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Histoire. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marknadsf�oring |
| General subdivision | historia. |
| Source of heading or term | sao |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | History |
| Source of term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kourdi, Jeremy. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | The marketing century (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFYrMD8FVYFyPVhcmHTXbb |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | CIM, The. |
| Title | Marketing Century : How Marketing Drives Business and Shapes Society. |
| Place, publisher, and date of publication | Hoboken : John Wiley & Sons, Ltd., �2011 |
| International Standard Book Number | 9780470660157 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208501">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208501</a> |
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| OCLC control number(s) of parallel record(s) (OCLC); Piece used for cataloging, PUC (RLIN) | BATCHLOAD |
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