NLU Meghalaya Library

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Commercialization of innovative technologies : bringing good ideas to the marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons : AlChE, �2008.Description: 1 online resource (xviii, 251 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780470925362
  • 0470925361
  • 9780470925355
  • 0470925353
  • 9781118210789
  • 1118210786
Subject(s): Additional physical formats: Print version:: Commercialization of innovative technologies.DDC classification:
  • 658.5/77 22
LOC classification:
  • T173.8 .T68 2008
Online resources:
Contents:
Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index.
Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
Summary: This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.
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Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index.

Includes bibliographical references (pages 239-240) and index.

Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.

Print version record.

This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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