Commercialization of innovative technologies : bringing good ideas to the marketplace /
Touhill, C. J., 1938-
Commercialization of innovative technologies : bringing good ideas to the marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. - Hoboken, N.J. : John Wiley & Sons : AlChE, �2008. - 1 online resource (xviii, 251 pages) : illustrations
Includes bibliographical references (pages 239-240) and index.
Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index. Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.
English.
9780470925362 0470925361 9780470925355 0470925353 9781118210789 1118210786
10.1002/9780470925362 doi
10.1002/9780470925362 Wiley InterScience http://www3.interscience.wiley.com 5E408047-6ED3-4F77-8999-E139704D80EF OverDrive, Inc. http://www.overdrive.com
Uk
Technological innovations.
Innovations.
BUSINESS & ECONOMICS--Structural Adjustment.
Technological innovations
Kommerzialisierung
Projekt
Realisierung
Technische Innovation
Vermarktung
T173.8 / .T68 2008
658.5/77
Commercialization of innovative technologies : bringing good ideas to the marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. - Hoboken, N.J. : John Wiley & Sons : AlChE, �2008. - 1 online resource (xviii, 251 pages) : illustrations
Includes bibliographical references (pages 239-240) and index.
Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index. Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.
English.
9780470925362 0470925361 9780470925355 0470925353 9781118210789 1118210786
10.1002/9780470925362 doi
10.1002/9780470925362 Wiley InterScience http://www3.interscience.wiley.com 5E408047-6ED3-4F77-8999-E139704D80EF OverDrive, Inc. http://www.overdrive.com
Uk
Technological innovations.
Innovations.
BUSINESS & ECONOMICS--Structural Adjustment.
Technological innovations
Kommerzialisierung
Projekt
Realisierung
Technische Innovation
Vermarktung
T173.8 / .T68 2008
658.5/77