NLU Meghalaya Library

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Innovation and creativity in SMEs : Challenges, Evolutions and Prospects / Claudine Gay, B�erang�ere L. Szostak.

By: Contributor(s): Material type: TextSeries: Innovation, entrepreneurship, management series. Smart innovation set ; ; v. 21.Publication details: London : ISTE, Ltd. ; Hoboken : John Wiley & Sons, Incorporated, 2019.Description: 1 online resource (234 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119513742
  • 111951374X
  • 1119649145
  • 9781119649137
  • 1119649137
  • 9781119649144
Subject(s): Additional physical formats: Print version:: Innovation and Creativity in SMEs : Challenges, Evolutions and Prospects.DDC classification:
  • 658.02/2 23
LOC classification:
  • HD2341
Online resources: Summary: In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account.
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Includes bibliographical references and index.

Print version record.

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account.

John Wiley and Sons Wiley Online Library: Complete oBooks

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