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Gay, Claudine.

Innovation and creativity in SMEs : Challenges, Evolutions and Prospects / Claudine Gay, B�erang�ere L. Szostak. - London : Hoboken : ISTE, Ltd. ; John Wiley & Sons, Incorporated, 2019. - 1 online resource (234 pages) - Smart innovation set ; v. 21 . - Innovation, entrepreneurship, management series. Smart innovation set ; v. 21. .

Includes bibliographical references and index.

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account.

ISBN: 9781119513742 111951374X 1119649145 9781119649137 1119649137 9781119649144

Standard No.: 10.1002/9781119513742 doi

Source: 9781119649137 Wiley

Nat. Bib. No.: GBB9D6895 bnb

Nat. Bib. Agency Control No.: 019497706 Uk

Subjects--Topical Terms:
Small business.
BUSINESS & ECONOMICS--Management Science.
Small business

LC Class. No.: HD2341

Dewey Class. No.: 658.02/2