NLU Meghalaya Library

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Measurement in marketing : operationalization of latent constructs / Azza Frikha.

By: Material type: TextSeries: Innovation, entrepreneurship and management seriesPublisher: London, UK : ISTE, Ltd. ; Hoboken, NJ : John Wiley & Sons, Inc., 2019Copyright date: �2019Description: 1 online resource (xviii, 220, G11 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119671374
  • 111967137X
  • 1119671280
  • 9781119671350
  • 1119671353
  • 9781119671282
Subject(s): Additional physical formats: Print version:: Measurement in marketing.DDC classification:
  • 658.8/3 23
LOC classification:
  • HF5415.2
Online resources:
Contents:
Characteristics and main types of measurement -- Standardizing or constructing a measurement scale -- Conception of a measurement scale -- Construction of a measurement scale -- Design of a measurement scale -- Quantitative purification of a reflective scale -- Validity of a measurement scale -- Conclusion -- Glossary.
Summary: Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.
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Includes bibliographical references and index.

Characteristics and main types of measurement -- Standardizing or constructing a measurement scale -- Conception of a measurement scale -- Construction of a measurement scale -- Design of a measurement scale -- Quantitative purification of a reflective scale -- Validity of a measurement scale -- Conclusion -- Glossary.

Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.

Online resource; title from electronic title page (Wiley Online Library, viewed March 4, 2020).

John Wiley and Sons Wiley Online Library: Complete oBooks

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