Measurement in marketing : operationalization of latent constructs /
Frikha, Azza,
Measurement in marketing : operationalization of latent constructs / Azza Frikha. - 1 online resource (xviii, 220, G11 pages) : color illustrations - Innovation, entrepreneurship and management . - Innovation, entrepreneurship and management series. .
Includes bibliographical references and index.
Characteristics and main types of measurement -- Standardizing or constructing a measurement scale -- Conception of a measurement scale -- Construction of a measurement scale -- Design of a measurement scale -- Quantitative purification of a reflective scale -- Validity of a measurement scale -- Conclusion -- Glossary.
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.
9781119671374 111967137X 1119671280 9781119671350 1119671353 9781119671282
10.1002/9781119671374 doi
9781119671282 Wiley
GBB9H7556 bnb
019591141 Uk
Marketing research.
Marketing--Recherche.
BUSINESS & ECONOMICS--Marketing--General.
Marketing research
HF5415.2
658.8/3
Measurement in marketing : operationalization of latent constructs / Azza Frikha. - 1 online resource (xviii, 220, G11 pages) : color illustrations - Innovation, entrepreneurship and management . - Innovation, entrepreneurship and management series. .
Includes bibliographical references and index.
Characteristics and main types of measurement -- Standardizing or constructing a measurement scale -- Conception of a measurement scale -- Construction of a measurement scale -- Design of a measurement scale -- Quantitative purification of a reflective scale -- Validity of a measurement scale -- Conclusion -- Glossary.
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.
9781119671374 111967137X 1119671280 9781119671350 1119671353 9781119671282
10.1002/9781119671374 doi
9781119671282 Wiley
GBB9H7556 bnb
019591141 Uk
Marketing research.
Marketing--Recherche.
BUSINESS & ECONOMICS--Marketing--General.
Marketing research
HF5415.2
658.8/3