Essentials of Services Marketing/ By Jochen Wirtz et. al.

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TextPublication details: Uttar Pradesh: Pearson India Education Services Pvt. Ltd. 2019.Edition: 3rd EdDescription: xxxii, 675p;, 23cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Books	Central Library GS Collection	Management	658.812 WIR (Browse shelf(Opens below))	Available	9027

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Previous	658.812 CUS Customer Relationship Mangement: Emerging Concepts, Tools and Applications/	658.812 JOH Service Operations Management: Improving Service Delivery/	658.812 JOH Service Operations Management: Improving Service Delivery/	658.812 WIR Essentials of Services Marketing/	658.827 DUT Brand Management: Principles and Practices/	658.827 DUT Brand Management: Principles and Practices/	658.8342 KRI Consumer Behaviour/	Next

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