Online resource; title from PDF title page (EBSCO, viewed February 15, 2016).

Includes bibliographical references and index.

'Unfairly Labeled' challenges the very concept of generational differences as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that generational stereotypes exist, author Jessica Kriegel argues that they are wrong and that it's unreasonable to assume that the millions of people born in the same 20-year time span are motivated by the same things, attracted to the same things, and should be dealt with in the same way.

I. The Problem with Labeling Generations -- 1. Why We Stereotype -- The Brain Makes Categories -- Predictions into Convictions -- The Ladder of Inference -- In-Group, Out-Group Dynamics -- 2. Age versus Generation -- Age Discrimination -- Age versus Generation -- Hiding Age Discrimination Behind Generation Labels -- Summary -- 3. American Labels in a Global World -- Generation Stereotypes in Other Cultures -- Summary -- 4. When Are the Labels Useful? -- When a Label Is Useful: Marketing -- The Better Way -- Summary -- II. Toolkit for Managers -- 5. Employee Engagement -- The Stereotype -- Origins of the Stereotype -- The Truth about Motivating Millennials -- Overcoming the Stereotypes -- Summary -- 6. Performance Management -- The Stereotype -- The Truth about Managing Millennial Performance -- Overcoming the Stereotypes -- Summary -- 7. Collaborative Teamwork -- The Stereotype -- The Error in Stereotypes -- Overcoming the Stereotypes -- Summary -- 8. Recruiting -- The Stereotype -- The Origin of the Stereotype -- Overcoming the Stereotypes -- Summary -- 9. Technology -- The Stereotypes -- The Origins of the Stereotype -- Overcoming the Stereotypes -- Summary -- III. Overcoming Generational Labels -- 10. Roadmap to Changing Your Organization's Culture -- Be a Maven -- Six Steps to Change -- Summary -- 11. Case Study 1 -- Background -- The Request -- Needs Assessment -- Survey Results -- Results -- Focus Groups -- Training Programs -- Return on Investment Analysis -- Conclusion -- 12. Case Study 2 -- Background -- The Request -- Needs Assessment: Survey -- Learning Style Differences by Generation -- Learning Activity Preferences by Generation -- Optimizing the Learning Environment -- Practical Implications.

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