Chief customer officer 2.0 : how to build your customer-driven growth engine / Jeanne Bliss.
Material type:
- text
- computer
- online resource
- 9781119047629
- 1119047625
- 9781119047643
- 1119047641
- Customer relations -- Management
- Industrial management
- Gestion d'entreprise
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Customer relations -- Management
- Industrial management
- 658.8/12 23
- HF5415.5
Includes index.
Chief customer officer role clarity -- Unite leadership to achieve customer-driven growth -- Competency one : honor and manage customers as assets -- Competency two : align around experience -- Competency three : build a customer listening path -- Competency four : proactive experience reliability & innovation -- Competency five : one-company leadership, accountability, and culture -- Staging the work -- Establishing and filling the chief customer officer role.
The author shares tools and leadership 'recipe cards' for leading and enabling business transformation. This book provides guidance on how to embed competencies into how a company develops products, goes to market, enables and rewards people, and conducts annual planning.
Print version record and CIP data provided by publisher.
John Wiley and Sons Wiley Online Library: Complete oBooks
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