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Bliss, Jeanne.

Chief customer officer 2.0 : how to build your customer-driven growth engine / Jeanne Bliss. - 1 online resource

Includes index.

Chief customer officer role clarity -- Unite leadership to achieve customer-driven growth -- Competency one : honor and manage customers as assets -- Competency two : align around experience -- Competency three : build a customer listening path -- Competency four : proactive experience reliability & innovation -- Competency five : one-company leadership, accountability, and culture -- Staging the work -- Establishing and filling the chief customer officer role.

The author shares tools and leadership 'recipe cards' for leading and enabling business transformation. This book provides guidance on how to embed competencies into how a company develops products, goes to market, enables and rewards people, and conducts annual planning.

ISBN: 9781119047629 1119047625 9781119047643 1119047641

Source: 6B87EA2F-A42A-4A83-BFD4-525B28E3729C OverDrive, Inc. http://www.overdrive.com

LCCN: 2015012772

Subjects--Topical Terms:
Customer relations--Management.
Industrial management.
Gestion d'entreprise.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Customer relations--Management
Industrial management

LC Class. No.: HF5415.5

Dewey Class. No.: 658.8/12