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Cover; Copyright page; Title page; Contents; SOME COMPANIES SUCCEED, OTHERS FAIL; FIRST THERE IS CONFUSION; THEN THERE IS STRUCTURE; CREATE YOUR BUSINESS OPPORTUNITY; CUSTOMERS; ARE YOU SOLVING A PROBLEM?; HOW WILL YOU KNOW WHAT WORKS FOR YOU AND YOUR COMPANY?; INTERACT WITH YOUR CUSTOMERS!; FROM PAIN TO PRODUCT; HERE'S HOW IT USUALLY GOES; OH, THE PAIN!; CROSSING THE CHASM; THE SHIFT; DELIGHT; PAY ATTENTION TO THE PYRAMID OF NEEDS; INNOVATE, DON'T IMITATE; BUT HOW DO I DELIGHT?; THE POWER OF STORYTELLING; Customers love to share their delight!; FRICTION-FREE STORYTELLING.

THE STORY OF DELIGHTDO YOU HAVE PROMOTERS?; If you delight your customers, they will promote and sell your product for you.; Bottom Line; CUSTOMER ACQUISITION; SALES: A NUMBERS GAME; THE PIPELINE MODEL; DELIGHT IS PART OF THE PIPELINE; PATCH THE LEAKS; ALWAYS DELIGHT THE USER; SALES IS A TEAM EFFORT!; ALWAYS BE CLOSING; PROFIT; Costs; Rate of Attrition; Lifetime Value; CREATE A UNIQUE SALES FORMULA; EXAMPLE OF A GOOD SALES FORMULA; WHEN DELIGHT DECLINES, DO YOU INCREASE FREQUENCY?; BUSINESS MODEL; THE ZERO GAME; EXAMPLES OF PLAYING THE ZERO GAME; WHAT IS THE CUSTOMER PREPARED TO PAY?

What is your profit? how big are your losses?customer acquisition data; what needs to be done to be successful?; set goals; partners; no company is an island; who loves you? who hates you?; what can you give and what will you get?; every partnership starts with a yes!; make sure the shoe fits; playmate partners; learning partners; spam partners; ammo in a war; jurassic partners; love or hate partners; strategic partners; poison partners; the partner give-get matrix; competitors; does the big beat the small? or does the fast beat the slow?; red ocean; blue ocean.

Are you an outperformer? or are you a game changer?the innovator's dilemma; go global; scale your business; ... go global for a game changer and an outperformer -- huge difference!; going global means understanding players, stakes and code; players are the vips; players bet their stakes; learn the provincial code to gain acceptance; your customized lonely planet; team; think world-class talent!; ability to deliver; non-linear creative thinking; five key personas; the innovator; the evangelist; the producer; the administrator; the integrator; building a dream team is not easy; reality check.

Hit where it hurts: the brutal truthidentify the risks; customers; delight; customer acquisition; business model; partners; competitors; go global; team; high stakes, no prisoners; be prepared to shoulder the blame; sync your gears; is there a pain for your delight?; sync your sales formula; is your unique sales formula made even more unique by your way of working with partners?; are you ready to go global?; spin the gears!; take action; make mistakes; celebrate success; there is no end; you don't have to trust us; tom kosnik; lena ramfelt; jonas kjellberg; ... the creative guys, ulf and johan.

And the wording.

Transform your business idea into high potential venturesBig, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It's a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs and innovative executives a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up of.

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