NLU Meghalaya Library

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Store wars : the FMCG battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley.

By: Contributor(s): Material type: TextPublication details: Chichester ; Hoboken : John Wiley & Sons, 2012.Edition: 2nd editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119207832
  • 1119207835
Subject(s): Additional physical formats: Print version:: Store wars.DDC classification:
  • 381./1 23
LOC classification:
  • HF5429
Online resources:
Contents:
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
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Includes index.

Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.

Print version record and CIP data provided by publisher.

Includes bibliographical references and index.

John Wiley and Sons Wiley Online Library: Complete oBooks

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