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Thain, Greg, 1954-

Store wars : the FMCG battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley. - 2nd edition. - Chichester ; Hoboken : John Wiley & Sons, 2012. - 1 online resource

Includes index.

Includes bibliographical references and index.

Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.

ISBN: 9781119207832 1119207835

Source: 0398F55A-A5FF-45A5-85B8-EFC26768D238 OverDrive, Inc. http://www.overdrive.com

LCCN: 2012019067

Subjects--Topical Terms:
Retail trade.
Marketing.
Consumer goods.
Commerce de d�etail.
Marketing.
Biens de consommation.
marketing.
BUSINESS & ECONOMICS--Industries--Retailing.
BUSINESS & ECONOMICS--Marketing--Direct.
TRAVEL--Shopping.
Consumer goods
Marketing
Retail trade

LC Class. No.: HF5429

Dewey Class. No.: 381./1