NLU Meghalaya Library

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The portable MBA / edited by Kenneth M. Eades [and others].

Contributor(s): Material type: TextSeries: Portable MBA seriesPublication details: Hoboken, N.J. : John Wiley & Sons, �2010.Edition: 5th edDescription: 1 online resource (xvii, 358 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780470627259
  • 0470627255
  • 9780470627273
  • 0470627271
  • 9781118256213
  • 1118256212
  • 1282689193
  • 9781282689190
Subject(s): Additional physical formats: Print version:: Portable MBA.DDC classification:
  • 658 22
LOC classification:
  • HD31 .C6134 2010eb
Other classification:
  • 85.02
Online resources:
Contents:
Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.
Summary: A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business
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Includes bibliographical references and index.

Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.

Print version record.

A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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