The portable MBA / edited by Kenneth M. Eades [and others].
Material type:
- text
- computer
- online resource
- 9780470627259
- 0470627255
- 9780470627273
- 0470627271
- 9781118256213
- 1118256212
- 1282689193
- 9781282689190
- Management
- Marketing
- Accounting
- Personnel management
- Gestion
- Marketing
- Personnel -- Direction
- management
- marketing
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- Accounting
- Management
- Marketing
- Personnel management
- 658 22
- HD31 .C6134 2010eb
- 85.02
Includes bibliographical references and index.
Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.
Print version record.
A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business
English.
John Wiley and Sons Wiley Online Library: Complete oBooks
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