The portable MBA /
The portable MBA /
edited by Kenneth M. Eades [and others].
- 5th ed.
- Hoboken, N.J. : John Wiley & Sons, �2010.
- 1 online resource (xvii, 358 pages) : illustrations
-
- The Portable MBA Series ; v. 34 .
- Portable MBA series. .
Includes bibliographical references and index.
Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.
A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business
English.
9780470627259 0470627255 9780470627273 0470627271 9781118256213 1118256212 1282689193 9781282689190
AFC0B714-436C-429C-B5C5-9C979EB52669 OverDrive, Inc. http://www.overdrive.com
015483503 Uk
Management.
Marketing.
Accounting.
Personnel management.
Gestion.
Marketing.
Personnel--Direction.
management.
marketing.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
Accounting
Management
Marketing
Personnel management
HD31 / .C6134 2010eb
658
Includes bibliographical references and index.
Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.
A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business
English.
9780470627259 0470627255 9780470627273 0470627271 9781118256213 1118256212 1282689193 9781282689190
AFC0B714-436C-429C-B5C5-9C979EB52669 OverDrive, Inc. http://www.overdrive.com
015483503 Uk
Management.
Marketing.
Accounting.
Personnel management.
Gestion.
Marketing.
Personnel--Direction.
management.
marketing.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
Accounting
Management
Marketing
Personnel management
HD31 / .C6134 2010eb
658