Includes index.

Print version record.

Marketing Genius: Turn on -- Ingenuity: The Making of a Marketing Genius -- Ingenuity: The Making of a Marketing Genius. Making sense of uncertain markets -- Creating tomorrow while delivering today -- Marketing with more intelligence and imagination -- Thinking: The Mind of a Marketing Genius -- Thinking: The Mind of a Marketing Genius. Designing your business from the outside in -- Finding the big idea that defines you -- Getting inside the heads of intelligent customers -- Thinking what nobody else has thought -- Competing: The Touch of a Marketing Genius -- Competing: The Touch of a Marketing Genius. Seeing business through customers' eyes -- Walking in the customers' shoes -- Doing business on customers' terms -- Who do you want a one-to-one with? -- Leading: The Impact of a Marketing Genius -- Leading: The Impact of a Marketing Genius. Unlocking the real value of marketing -- Time for marketing to take center stage -- Why marketers make better CEOs -- What happens after what happens next? -- The genie: Becoming a Marketing Genius -- The Genie: Becoming a Marketing Genius. Genius Lab: Diagnostic of a Marketing Genius -- Genius Catalysts: Challenges for the marketing genius -- Genius Source: Who is a Marketing Genius? -- Marketing Genius: Recharge.

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in.

English.

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