Marketing genius / (Record no. 11118)
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| control field | ocm70953243 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125529.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060818s2006 enka fo 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2006296395 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | N$T |
| Modifying agency | YDXCP |
| -- | OCLCQ |
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| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA559319 |
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| Canceled/invalid control number | 013251139 |
| Source | Uk |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1841127329 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781841127323 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1841126810 |
| Qualifying information | (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781841126814 |
| Qualifying information | (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857086518 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0857086510 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1280519436 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781280519437 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786610519439 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6610519439 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1002/9780857086518 |
| Source of number or code | doi |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053220229 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
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| OCLC library identifier | GBVCP |
| System control number | 802160409 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 11777451 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)70953243 |
| Canceled/invalid control number | (OCoLC)150371542 |
| -- | (OCoLC)243598442 |
| -- | (OCoLC)319658311 |
| -- | (OCoLC)647794954 |
| -- | (OCoLC)921835512 |
| -- | (OCoLC)961628968 |
| -- | (OCoLC)962687532 |
| -- | (OCoLC)1058781028 |
| -- | (OCoLC)1058995783 |
| -- | (OCoLC)1303431966 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CBC297D5-F827-4082-9050-1377370D6A50 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .F585 2006eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 094000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisk, Peter |
| Fuller form of name | (Peter Robert) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJmXPXdKHdQf9KYvWW94bd |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing genius / |
| Statement of responsibility, etc. | Peter Fisk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, England ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc. | Capstone, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (viii, 490 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Genius: Turn on -- Ingenuity: The Making of a Marketing Genius -- Ingenuity: The Making of a Marketing Genius. Making sense of uncertain markets -- Creating tomorrow while delivering today -- Marketing with more intelligence and imagination -- Thinking: The Mind of a Marketing Genius -- Thinking: The Mind of a Marketing Genius. Designing your business from the outside in -- Finding the big idea that defines you -- Getting inside the heads of intelligent customers -- Thinking what nobody else has thought -- Competing: The Touch of a Marketing Genius -- Competing: The Touch of a Marketing Genius. Seeing business through customers' eyes -- Walking in the customers' shoes -- Doing business on customers' terms -- Who do you want a one-to-one with? -- Leading: The Impact of a Marketing Genius -- Leading: The Impact of a Marketing Genius. Unlocking the real value of marketing -- Time for marketing to take center stage -- Why marketers make better CEOs -- What happens after what happens next? -- The genie: Becoming a Marketing Genius -- The Genie: Becoming a Marketing Genius. Genius Lab: Diagnostic of a Marketing Genius -- Genius Catalysts: Challenges for the marketing genius -- Genius Source: Who is a Marketing Genius? -- Marketing Genius: Recharge. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Gestion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Green Business. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Marketing genius (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGvyjFV4D8RDG8cd8jQCkP |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Fisk, Peter (Peter Robert). |
| Title | Marketing genius. |
| Place, publisher, and date of publication | Chichester, England ; Hoboken, NJ : Capstone, 2006 |
| International Standard Book Number | 1841126810 |
| Record control number | (DLC) 2006296395 |
| -- | (OCoLC)60965609 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9780857086518">https://onlinelibrary.wiley.com/doi/book/10.1002/9780857086518</a> |
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