Marketing technology as a service : (Record no. 12268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03156cam a2200589 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn921260889 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125538.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150916s2010 enk ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2010013921 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DG1 |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DG1 |
| Modifying agency | YDXCP |
| -- | OCLCF |
| -- | DEBBG |
| -- | DG1 |
| -- | LIP |
| -- | OCLCQ |
| -- | U3W |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | INARC |
| -- | OCLCL |
| -- | OCLCQ |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA9B3321 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015426811 |
| Source | Uk |
| 019 ## - | |
| -- | 992881776 |
| -- | 1412756284 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470662410 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470662417 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470748404 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470748400 (hardback) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1002/9780470662410 |
| Source of number or code | doi |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000944697 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480249334 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043398027 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 485061457 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 856571628 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)921260889 |
| Canceled/invalid control number | (OCoLC)992881776 |
| -- | (OCoLC)1412756284 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HC79.H53 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Laurie, |
| Dates associated with a name | 1955- |
| Relator term | author. |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCjHc4f6kkh8Xp3w4RWkVqP |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing technology as a service : |
| Remainder of title | proven techniques that create value / |
| Statement of responsibility, etc. | Laurie Young and Bev Burgess. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chichester, West Sussex, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Technology Companies, Services and Networks -- Marketing Services -- Gaining Strategic Insight into Service Markets -- Internal Perspectives and their Strategic Impact -- Creating and Positioning a Service Brand -- Innovation and New Service Design -- Selling Services -- Marketing and Selling Services to Major Customers -- Communicating with Service Markets -- Service Quality -- Service on the World Stage -- Appendix: Marketing Tools and Techniques. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The book will be divided into four sections. The proposed content of the book is as follows: An introduction to the technical services sector including an expos of the unique dynamics founded on technical networks, and why traditional marketing is not immediately relevant to technical service"-- |
| Assigning source | Provided by publisher. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | High technology industries |
| General subdivision | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | High technology industries |
| General subdivision | Marketing |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burgess, Bev, |
| Relator term | author. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Marketing technology as a service (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCG8ktFfHTV8K7KhVW64Jfy |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Marketing technology as a service. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, 2010 |
| International Standard Book Number | 9780470748404 |
| Record control number | (DLC) 2010013921 |
| -- | (OCoLC)609099869 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9780470662410">https://onlinelibrary.wiley.com/doi/book/10.1002/9780470662410</a> |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 12610836 |
| 938 ## - | |
| -- | Internet Archive |
| -- | INAR |
| -- | isbn_9780470748404 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
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