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Young, Laurie, 1955-

Marketing technology as a service : proven techniques that create value / Laurie Young and Bev Burgess. - 1 online resource

Includes bibliographical references and index.

Technology Companies, Services and Networks -- Marketing Services -- Gaining Strategic Insight into Service Markets -- Internal Perspectives and their Strategic Impact -- Creating and Positioning a Service Brand -- Innovation and New Service Design -- Selling Services -- Marketing and Selling Services to Major Customers -- Communicating with Service Markets -- Service Quality -- Service on the World Stage -- Appendix: Marketing Tools and Techniques.

"The book will be divided into four sections. The proposed content of the book is as follows: An introduction to the technical services sector including an expos of the unique dynamics founded on technical networks, and why traditional marketing is not immediately relevant to technical service"--

ISBN: 9780470662410 0470662417

Standard No.: 10.1002/9780470662410 doi

LCCN:

Nat. Bib. No.: GBA9B3321 bnb

Nat. Bib. Agency Control No.: 015426811 Uk

Subjects--Topical Terms:
High technology industries--Marketing.
High technology industries--Marketing

LC Class. No.: HC79.H53

Dewey Class. No.: 658.8