Customer's new voice : (Record no. 12120)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125537.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140808s2015 nju ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014032067 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
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| Transcribing agency | DLC |
| Modifying agency | N$T |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119004363 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119004365 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119004202 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119004209 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119002321 |
| Qualifying information | (cloth ; |
| -- | electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111900232X |
| Qualifying information | (cloth ; |
| -- | electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119017097 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1119017092 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)886382545 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000562 |
| Source of stock number/acquisition | Safari Books Online |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 81DABF91-42DB-4BD7-A4F2-71EC7EE7E6DB |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/343 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McKean, John, |
| Dates associated with a name | 1956- |
| 245 10 - TITLE STATEMENT | |
| Title | Customer's new voice : |
| Remainder of title | extreme relevancy and experience through volunteered customer information / |
| Statement of responsibility, etc. | John McKean. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2015] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."-- |
| Assigning source | Unedited summary from book |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Machine generated contents note: |
| -- | pt. I |
| Title | DAWN OF THE NEW CUSTOMER -- |
| Miscellaneous information | ch. 1 |
| Title | New Information Masters -- |
| -- | Informed -- |
| -- | Sharing -- |
| -- | Mobile -- |
| -- | Future Masters -- |
| -- | Notes -- |
| Miscellaneous information | ch. 2 |
| Title | Power and Transparency -- |
| -- | Absolute Power -- |
| -- | New Transparency -- |
| -- | Note -- |
| Miscellaneous information | ch. 3 |
| Title | Age of Sharing -- |
| -- | Historical Sharing Tools -- |
| -- | Sharing Statistics -- |
| -- | Intentional versus Incidental -- |
| -- | Value of Intent and Context -- |
| -- | Science of Consumer Sharing -- |
| -- | Notes -- |
| Miscellaneous information | pt. II |
| Title | NEW VOICE INNOVATORS' WIN-WIN -- |
| Miscellaneous information | ch. 4 |
| Title | Yesterday's Indirect Information Model -- |
| -- | Yesterday's Model -- |
| -- | Legacy of Indirect Information -- |
| -- | Privacy Not -- |
| -- | Notes -- |
| Miscellaneous information | ch. 5 |
| Title | Emerging Customer's New Voice Business Information Model -- |
| -- | Customer-Direct Information Model -- |
| -- | Forces Driving New Voice Engagement -- |
| -- | Direct Competencies Required -- |
| -- | Unlocking Consumers' Intent -- |
| -- | Notes -- |
| Miscellaneous information | ch. 6 |
| Title | Today's Customer's New Voice Vertical Industry Innovators -- |
| -- | Industry Innovators (Vertical) -- |
| -- | Notes -- |
| Miscellaneous information | ch. 7 |
| Title | Horizontal Industry Innovators -- |
| -- | Collaborative Consumption (Sharing Your Stuff) -- |
| -- | Quantified Self -- |
| -- | Wearable Technology -- |
| -- | Mobile Health -- |
| -- | Internet of Things -- |
| -- | Triangulated Personal Information -- |
| -- | Sensor Technology -- |
| -- | Virtual Reality -- |
| -- | Augmented Reality -- |
| -- | New Customer Information Industry (Consumer as Stakeholder) -- |
| -- | Customer's Voice -- |
| -- | Notes -- |
| Miscellaneous information | ch. 8 |
| Title | Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader -- |
| Miscellaneous information | Scenario 1 |
| Title | Jeff's Shopping Trip -- |
| Miscellaneous information | Scenario 2 |
| Title | Jill's Grocery Shopping -- |
| -- | Overview -- |
| -- | Strategy -- |
| -- | Marketing and Sales -- |
| -- | Customer Service -- |
| -- | Information Technology -- |
| -- | Notes -- |
| Miscellaneous information | pt. III |
| Title | ENGAGING TOMORROW'S NEW VOICE -- |
| -- | Notes -- |
| Miscellaneous information | ch. 9 |
| Title | How Consumers Will Buy Tomorrow -- |
| -- | Selling Reincarnated as Buying: New Buy/Sell Process -- |
| -- | Advertising Inversion -- |
| -- | Notes -- |
| Miscellaneous information | ch. 10 |
| Title | New Privacy -- |
| -- | Government/Advocacy Personal Data Initiatives -- |
| -- | Pivotal Personal Data Protection Initiatives -- |
| -- | Pivotal Business Event Time Line -- |
| -- | Notes -- |
| Miscellaneous information | ch. 11 |
| Title | Future Consumer Data Ecosystem -- |
| -- | Consumer as Information Stakeholder -- |
| -- | Mature Consumer/Business Information Sharing Models -- |
| -- | Walking through the Model -- |
| -- | Three Key Components Enabling the Personal Data Ecosystem -- |
| -- | Frameworks: The Major Ecosystem Governance Mechanism -- |
| -- | Volunteered Customer Information Service Characteristics -- |
| -- | Personal Information as a Sovereign/Monetized Asset -- |
| -- | Personal Data Ecosystem -- |
| -- | Notes. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consommateurs |
| General subdivision | Comportement. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Industrial Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management Science. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Organizational Behavior. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Customer's new voice (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFr87FKqvDCW3KRxxwJFKd |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | McKean, John, 1956- |
| Title | Customer's new voice. |
| Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] |
| International Standard Book Number | 9781119002321 |
| Record control number | (DLC) 2014029363 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097</a> |
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