Customer's new voice : extreme relevancy and experience through volunteered customer information /
McKean, John, 1956-
Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. - 1 online resource
Includes bibliographical references and index.
DAWN OF THE NEW CUSTOMER -- New Information Masters -- Informed -- Sharing -- Mobile -- Future Masters -- Notes -- Power and Transparency -- Absolute Power -- New Transparency -- Note -- Age of Sharing -- Historical Sharing Tools -- Sharing Statistics -- Intentional versus Incidental -- Value of Intent and Context -- Science of Consumer Sharing -- Notes -- NEW VOICE INNOVATORS' WIN-WIN -- Yesterday's Indirect Information Model -- Yesterday's Model -- Legacy of Indirect Information -- Privacy Not -- Notes -- Emerging Customer's New Voice Business Information Model -- Customer-Direct Information Model -- Forces Driving New Voice Engagement -- Direct Competencies Required -- Unlocking Consumers' Intent -- Notes -- Today's Customer's New Voice Vertical Industry Innovators -- Industry Innovators (Vertical) -- Notes -- Horizontal Industry Innovators -- Collaborative Consumption (Sharing Your Stuff) -- Quantified Self -- Wearable Technology -- Mobile Health -- Internet of Things -- Triangulated Personal Information -- Sensor Technology -- Virtual Reality -- Augmented Reality -- New Customer Information Industry (Consumer as Stakeholder) -- Customer's Voice -- Notes -- Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader -- Jeff's Shopping Trip -- Jill's Grocery Shopping -- Overview -- Strategy -- Marketing and Sales -- Customer Service -- Information Technology -- Notes -- ENGAGING TOMORROW'S NEW VOICE -- Notes -- How Consumers Will Buy Tomorrow -- Selling Reincarnated as Buying: New Buy/Sell Process -- Advertising Inversion -- Notes -- New Privacy -- Government/Advocacy Personal Data Initiatives -- Pivotal Personal Data Protection Initiatives -- Pivotal Business Event Time Line -- Notes -- Future Consumer Data Ecosystem -- Consumer as Information Stakeholder -- Mature Consumer/Business Information Sharing Models -- Walking through the Model -- Three Key Components Enabling the Personal Data Ecosystem -- Frameworks: The Major Ecosystem Governance Mechanism -- Volunteered Customer Information Service Characteristics -- Personal Information as a Sovereign/Monetized Asset -- Personal Data Ecosystem -- Notes. Machine generated contents note: pt. I ch. 1 ch. 2 ch. 3 pt. II ch. 4 ch. 5 ch. 6 ch. 7 ch. 8 Scenario 1 Scenario 2 pt. III ch. 9 ch. 10 ch. 11
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."--
9781119004363 1119004365 9781119004202 1119004209 9781119002321 111900232X
CL0500000562 Safari Books Online 81DABF91-42DB-4BD7-A4F2-71EC7EE7E6DB OverDrive, Inc. http://www.overdrive.com
2014032067
Customer relations.
Consumer behavior.
Consommateurs--Comportement.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Consumer behavior
Customer relations
HF5415.5
658.8/343
Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. - 1 online resource
Includes bibliographical references and index.
DAWN OF THE NEW CUSTOMER -- New Information Masters -- Informed -- Sharing -- Mobile -- Future Masters -- Notes -- Power and Transparency -- Absolute Power -- New Transparency -- Note -- Age of Sharing -- Historical Sharing Tools -- Sharing Statistics -- Intentional versus Incidental -- Value of Intent and Context -- Science of Consumer Sharing -- Notes -- NEW VOICE INNOVATORS' WIN-WIN -- Yesterday's Indirect Information Model -- Yesterday's Model -- Legacy of Indirect Information -- Privacy Not -- Notes -- Emerging Customer's New Voice Business Information Model -- Customer-Direct Information Model -- Forces Driving New Voice Engagement -- Direct Competencies Required -- Unlocking Consumers' Intent -- Notes -- Today's Customer's New Voice Vertical Industry Innovators -- Industry Innovators (Vertical) -- Notes -- Horizontal Industry Innovators -- Collaborative Consumption (Sharing Your Stuff) -- Quantified Self -- Wearable Technology -- Mobile Health -- Internet of Things -- Triangulated Personal Information -- Sensor Technology -- Virtual Reality -- Augmented Reality -- New Customer Information Industry (Consumer as Stakeholder) -- Customer's Voice -- Notes -- Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader -- Jeff's Shopping Trip -- Jill's Grocery Shopping -- Overview -- Strategy -- Marketing and Sales -- Customer Service -- Information Technology -- Notes -- ENGAGING TOMORROW'S NEW VOICE -- Notes -- How Consumers Will Buy Tomorrow -- Selling Reincarnated as Buying: New Buy/Sell Process -- Advertising Inversion -- Notes -- New Privacy -- Government/Advocacy Personal Data Initiatives -- Pivotal Personal Data Protection Initiatives -- Pivotal Business Event Time Line -- Notes -- Future Consumer Data Ecosystem -- Consumer as Information Stakeholder -- Mature Consumer/Business Information Sharing Models -- Walking through the Model -- Three Key Components Enabling the Personal Data Ecosystem -- Frameworks: The Major Ecosystem Governance Mechanism -- Volunteered Customer Information Service Characteristics -- Personal Information as a Sovereign/Monetized Asset -- Personal Data Ecosystem -- Notes. Machine generated contents note: pt. I ch. 1 ch. 2 ch. 3 pt. II ch. 4 ch. 5 ch. 6 ch. 7 ch. 8 Scenario 1 Scenario 2 pt. III ch. 9 ch. 10 ch. 11
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."--
9781119004363 1119004365 9781119004202 1119004209 9781119002321 111900232X
CL0500000562 Safari Books Online 81DABF91-42DB-4BD7-A4F2-71EC7EE7E6DB OverDrive, Inc. http://www.overdrive.com
2014032067
Customer relations.
Consumer behavior.
Consommateurs--Comportement.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Consumer behavior
Customer relations
HF5415.5
658.8/343