Creating market insight : (Record no. 11524)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 06308cam a2201057 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn647785779 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125532.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080114s2008 enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | E7B |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | E7B |
| Modifying agency | OCLCQ |
| -- | CDX |
| -- | CUS |
| -- | N$T |
| -- | IDEBK |
| -- | OCLCQ |
| -- | OCLCF |
| -- | OCLCQ |
| -- | OCLCO |
| -- | EBLCP |
| -- | MERUC |
| -- | BTCTA |
| -- | DEBSZ |
| -- | UKDOC |
| -- | YDXCP |
| -- | DG1 |
| -- | OCLCQ |
| -- | COO |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | DEBBG |
| -- | AZK |
| -- | AGLDB |
| -- | OCLCQ |
| -- | COCUF |
| -- | DG1 |
| -- | CNNOR |
| -- | OCLCQ |
| -- | MOR |
| -- | LIP |
| -- | PIFAG |
| -- | ZCU |
| -- | OCLCQ |
| -- | JBG |
| -- | OCLCQ |
| -- | HEBIS |
| -- | GWDNB |
| -- | OCLCQ |
| -- | YDX |
| -- | U3W |
| -- | OCLCQ |
| -- | BRL |
| -- | STF |
| -- | WRM |
| -- | VTS |
| -- | NRAMU |
| -- | ICG |
| -- | VT2 |
| -- | OCLCQ |
| -- | A6Q |
| -- | DKC |
| -- | OCLCQ |
| -- | UKCRE |
| -- | BOL |
| -- | VLY |
| -- | DGN |
| -- | AJS |
| -- | S2H |
| -- | INARC |
| -- | OCLCO |
| -- | UKAHL |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCL |
| 019 ## - | |
| -- | 259259217 |
| -- | 480621391 |
| -- | 536143846 |
| -- | 609849149 |
| -- | 648759601 |
| -- | 703215280 |
| -- | 808669233 |
| -- | 816340812 |
| -- | 899165609 |
| -- | 961549765 |
| -- | 962603384 |
| -- | 988528236 |
| -- | 992080131 |
| -- | 992825268 |
| -- | 1011005692 |
| -- | 1037500739 |
| -- | 1037907429 |
| -- | 1038583404 |
| -- | 1045514784 |
| -- | 1083604293 |
| -- | 1114479658 |
| -- | 1153521610 |
| -- | 1162445881 |
| -- | 1191236756 |
| -- | 1241903693 |
| -- | 1288249995 |
| -- | 1288395350 |
| -- | 1290080123 |
| -- | 1300476529 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119207788 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119207789 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470773062 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470773065 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1282349805 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282349803 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786612349805 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6612349808 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470986530 |
| Qualifying information | (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470986530 |
| Qualifying information | (cloth) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000051358833 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CDX |
| System control number | 11360384 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000936106 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480164134 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV042968970 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043391834 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV044140045 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396311946 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 421852291 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 484989316 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GWDNB |
| System control number | 1063341272 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | HEBIS |
| System control number | 231270070 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 13340457 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)647785779 |
| Canceled/invalid control number | (OCoLC)259259217 |
| -- | (OCoLC)480621391 |
| -- | (OCoLC)536143846 |
| -- | (OCoLC)609849149 |
| -- | (OCoLC)648759601 |
| -- | (OCoLC)703215280 |
| -- | (OCoLC)808669233 |
| -- | (OCoLC)816340812 |
| -- | (OCoLC)899165609 |
| -- | (OCoLC)961549765 |
| -- | (OCoLC)962603384 |
| -- | (OCoLC)988528236 |
| -- | (OCoLC)992080131 |
| -- | (OCoLC)992825268 |
| -- | (OCoLC)1011005692 |
| -- | (OCoLC)1037500739 |
| -- | (OCoLC)1037907429 |
| -- | (OCoLC)1038583404 |
| -- | (OCoLC)1045514784 |
| -- | (OCoLC)1083604293 |
| -- | (OCoLC)1114479658 |
| -- | (OCoLC)1153521610 |
| -- | (OCoLC)1162445881 |
| -- | (OCoLC)1191236756 |
| -- | (OCoLC)1241903693 |
| -- | (OCoLC)1288249995 |
| -- | (OCoLC)1288395350 |
| -- | (OCoLC)1290080123 |
| -- | (OCoLC)1300476529 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 234980 |
| Source of stock number/acquisition | MIL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S594 2008eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 094000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KMP |
| Source | bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Brian D. |
| Fuller form of name | (Brian David), |
| Dates associated with a name | 1961- |
| 245 10 - TITLE STATEMENT | |
| Title | Creating market insight : |
| Remainder of title | how firms create value from market understanding / |
| Statement of responsibility, etc. | Brian D Smith, Paul G. Raspin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, England ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | �2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (ix, 318 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 340 ## - PHYSICAL MEDIUM | |
| Color content | polychrome. |
| Source | rdacc |
| Authority record control number or standard number | http://rdaregistry.info/termList/RDAColourContent/1003 |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 303-307) and indexes. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Problem solving. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational effectiveness. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Problem Solving |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Gestion. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planification. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | R�esolution de probl�eme. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Efficacit�e organisationnelle. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Green Business. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational effectiveness |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Problem solving |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marknadsanalys. |
| Source of heading or term | sao |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raspin, Paul G. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Creating market insight (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFV8GqFVrR8G9qfg8JCKMP |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Smith, Brian D. (Brian David), 1961- |
| Title | Creating market insight. |
| Place, publisher, and date of publication | Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008 |
| Record control number | (DLC) 2008001326 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788</a> |
| 936 ## - OCLC/CONSER MISCELLANEOUS DATA (OCLC); PIECE USED FOR CATALOGING (pre-AACR2) (RLIN) | |
| OCLC control number(s) of parallel record(s) (OCLC); Piece used for cataloging, PUC (RLIN) | BATCHLOAD |
| 938 ## - | |
| -- | 123Library |
| -- | 123L |
| -- | 8474 |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH16076401 |
| 938 ## - | |
| -- | Baker and Taylor |
| -- | BTCP |
| -- | BK0007952481 |
| 938 ## - | |
| -- | Coutts Information Services |
| -- | COUT |
| -- | 11360384 |
| 938 ## - | |
| -- | EBL - Ebook Library |
| -- | EBLB |
| -- | EBL470339 |
| 938 ## - | |
| -- | ebrary |
| -- | EBRY |
| -- | ebr10301427 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 323352 |
| 938 ## - | |
| -- | ProQuest MyiLibrary Digital eBook Collection |
| -- | IDEB |
| -- | 234980 |
| 938 ## - | |
| -- | Internet Archive |
| -- | INAR |
| -- | creatingmarketin0000smit |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 12609628 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 3045908 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
No items available.