Creating market insight : how firms create value from market understanding /
Smith, Brian D. 1961-
Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008. - 1 online resource (ix, 318 pages) : illustrations -
Includes bibliographical references (pages 303-307) and indexes.
Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index.
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
English.
9781119207788 1119207789 9780470773062 0470773065 1282349805 9781282349803 9786612349805 6612349808
234980 MIL
Marketing--Management.
Marketing--Planning.
Problem solving.
Organizational effectiveness.
Problem Solving
Marketing--Gestion.
Marketing--Planification.
R�esolution de probl�eme.
Efficacit�e organisationnelle.
BUSINESS & ECONOMICS--Green Business.
Marketing--Management
Marketing--Planning
Organizational effectiveness
Problem solving
Marknadsanalys.
HF5415.13 / .S594 2008eb
658.8/02
Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008. - 1 online resource (ix, 318 pages) : illustrations -
Includes bibliographical references (pages 303-307) and indexes.
Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index.
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
English.
9781119207788 1119207789 9780470773062 0470773065 1282349805 9781282349803 9786612349805 6612349808
234980 MIL
Marketing--Management.
Marketing--Planning.
Problem solving.
Organizational effectiveness.
Problem Solving
Marketing--Gestion.
Marketing--Planification.
R�esolution de probl�eme.
Efficacit�e organisationnelle.
BUSINESS & ECONOMICS--Green Business.
Marketing--Management
Marketing--Planning
Organizational effectiveness
Problem solving
Marknadsanalys.
HF5415.13 / .S594 2008eb
658.8/02