Strategic communications for nonprofit organizations : (Record no. 11423)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470442708 |
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| International Standard Book Number | 9781118386804 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
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| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 60AC4EF2-42E4-46B2-987F-F74C6A9D7A59 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P38 2009eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 094000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 85.40 |
| Number source | bcl |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Patterson, Sally J. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic communications for nonprofit organizations : |
| Remainder of title | seven steps to creating a successful plan / |
| Statement of responsibility, etc. | Sally J. Patterson, Janel M. Radtke. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | �2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiv, 274 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Nonprofit law, finance, and management series Strategic communications for nonprofit organizations |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. �1998. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 265-266) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Getting the Most Out of This Book -- Ch. 2. Strategic Communications Planning Process -- Ch. 3. Step One: Preparing to Plan: Essential Building Blocks -- Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis -- Ch. 5. Step Three: Focusing the Plan: Target Audiences -- Ch. 6. Step Four: Fostering Audience Support: Communications Objectives -- Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development -- Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies -- Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation -- Ch. 10. Pulling It All Together: Creating the Plan -- Strategic Communications Plan Template -- Appendix 1. Planet 3000 Strategic Communications Worksheets -- Appendix 2. Essential Communications Tools -- Appendix 3. Elements of a Style Manual -- Appendix 4. Expanding the Organization's Coalitions and Portnershlps. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc. | "Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Marketing |
| -- | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advocacy advertising |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Institutional advertising |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advocacy advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Institutional advertising. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Associations sans but lucratif |
| General subdivision | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicit�e-plaidoyer. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicit�e institutionnelle. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Associations sans but lucratif |
| General subdivision | Marketing |
| -- | Planification. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicit�e-plaidoyer |
| General subdivision | Planification. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicit�e institutionnelle |
| General subdivision | Planification. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Green Business. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Institutional advertising |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advocacy advertising |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advocacy advertising |
| General subdivision | Planning |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Institutional advertising |
| General subdivision | Planning |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Marketing |
| -- | Planning |
| Source of heading or term | fast |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Niet-commerci�ele organisaties. |
| Source of heading or term | gtt |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategische planning. |
| Source of heading or term | gtt |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communicatie. |
| Source of heading or term | gtt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Radtke, Janel M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Radtke, Janel M. |
| Title of a work | Strategic communications for nonprofit organizations. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Strategic communications for nonprofit organizations (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCH8rcBJCJrKTG9Bp8rjXBP |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Patterson, Sally J. |
| Title | Strategic communications for nonprofit organizations. |
| Edition | 2nd ed. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, �2009 |
| International Standard Book Number | 0470401222 |
| Record control number | (DLC) 2008053450 |
| -- | (OCoLC)267187908 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804</a> |
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