Strategic communications for nonprofit organizations : seven steps to creating a successful plan /
Patterson, Sally J.
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson, Janel M. Radtke. - 2nd ed. - Hoboken, N.J. : Wiley, �2009. - 1 online resource (xiv, 274 pages) : illustrations - Nonprofit law, finance, and management series Strategic communications for nonprofit organizations .
Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. �1998.
Includes bibliographical references (pages 265-266) and index.
Ch. 1. Getting the Most Out of This Book -- Ch. 2. Strategic Communications Planning Process -- Ch. 3. Step One: Preparing to Plan: Essential Building Blocks -- Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis -- Ch. 5. Step Three: Focusing the Plan: Target Audiences -- Ch. 6. Step Four: Fostering Audience Support: Communications Objectives -- Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development -- Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies -- Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation -- Ch. 10. Pulling It All Together: Creating the Plan -- Strategic Communications Plan Template -- Appendix 1. Planet 3000 Strategic Communications Worksheets -- Appendix 2. Essential Communications Tools -- Appendix 3. Elements of a Style Manual -- Appendix 4. Expanding the Organization's Coalitions and Portnershlps.
"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket
English.
9780470442708 0470442700 9780470442715 0470442719 9780470443118 0470443111 9781118386804 1118386809 1282009141 9781282009141 9786612009143 6612009144
OverDrive, Inc. http://www.overdrive.com 60AC4EF2-42E4-46B2-987F-F74C6A9D7A59 OverDrive, Inc. http://www.overdrive.com
Nonprofit organizations--Marketing--Planning.
Advocacy advertising--Planning.
Institutional advertising--Planning.
Nonprofit organizations--Marketing.
Advocacy advertising.
Institutional advertising.
Associations sans but lucratif--Marketing.
Publicit�e-plaidoyer.
Publicit�e institutionnelle.
Associations sans but lucratif--Marketing--Planification.
Publicit�e-plaidoyer--Planification.
Publicit�e institutionnelle--Planification.
BUSINESS & ECONOMICS--Green Business.
Nonprofit organizations--Marketing
Institutional advertising
Advocacy advertising
Advocacy advertising--Planning
Institutional advertising--Planning
Nonprofit organizations--Marketing--Planning
Niet-commerci�ele organisaties.
Strategische planning.
Communicatie.
HF5415 / .P38 2009eb
658.8/02
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson, Janel M. Radtke. - 2nd ed. - Hoboken, N.J. : Wiley, �2009. - 1 online resource (xiv, 274 pages) : illustrations - Nonprofit law, finance, and management series Strategic communications for nonprofit organizations .
Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. �1998.
Includes bibliographical references (pages 265-266) and index.
Ch. 1. Getting the Most Out of This Book -- Ch. 2. Strategic Communications Planning Process -- Ch. 3. Step One: Preparing to Plan: Essential Building Blocks -- Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis -- Ch. 5. Step Three: Focusing the Plan: Target Audiences -- Ch. 6. Step Four: Fostering Audience Support: Communications Objectives -- Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development -- Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies -- Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation -- Ch. 10. Pulling It All Together: Creating the Plan -- Strategic Communications Plan Template -- Appendix 1. Planet 3000 Strategic Communications Worksheets -- Appendix 2. Essential Communications Tools -- Appendix 3. Elements of a Style Manual -- Appendix 4. Expanding the Organization's Coalitions and Portnershlps.
"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket
English.
9780470442708 0470442700 9780470442715 0470442719 9780470443118 0470443111 9781118386804 1118386809 1282009141 9781282009141 9786612009143 6612009144
OverDrive, Inc. http://www.overdrive.com 60AC4EF2-42E4-46B2-987F-F74C6A9D7A59 OverDrive, Inc. http://www.overdrive.com
Nonprofit organizations--Marketing--Planning.
Advocacy advertising--Planning.
Institutional advertising--Planning.
Nonprofit organizations--Marketing.
Advocacy advertising.
Institutional advertising.
Associations sans but lucratif--Marketing.
Publicit�e-plaidoyer.
Publicit�e institutionnelle.
Associations sans but lucratif--Marketing--Planification.
Publicit�e-plaidoyer--Planification.
Publicit�e institutionnelle--Planification.
BUSINESS & ECONOMICS--Green Business.
Nonprofit organizations--Marketing
Institutional advertising
Advocacy advertising
Advocacy advertising--Planning
Institutional advertising--Planning
Nonprofit organizations--Marketing--Planning
Niet-commerci�ele organisaties.
Strategische planning.
Communicatie.
HF5415 / .P38 2009eb
658.8/02