Inbound marketing : (Record no. 11397)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 06819cam a2201225 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn489140556 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125531.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091215s2010 njua o 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | N$T |
| Modifying agency | YDXCP |
| -- | OCLCQ |
| -- | EBLCP |
| -- | TEFOD |
| -- | IDEBK |
| -- | OCLCQ |
| -- | MHW |
| -- | OCLCQ |
| -- | B24X7 |
| -- | OCLCQ |
| -- | DEBSZ |
| -- | OCLCO |
| -- | OCLCF |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCQ |
| -- | E7B |
| -- | CEF |
| -- | CDX |
| -- | C7D |
| -- | DG1 |
| -- | REDDC |
| -- | MERUC |
| -- | CQ$ |
| -- | UKDOC |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | COO |
| -- | S3O |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | DEBBG |
| -- | OCLCO |
| -- | DG1 |
| -- | Z5A |
| -- | LIP |
| -- | X#7 |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCQ |
| -- | NTG |
| -- | OCLCQ |
| -- | OCLCO |
| -- | YOU |
| -- | CANPU |
| -- | U3W |
| -- | OCLCQ |
| -- | W2U |
| -- | CNTRU |
| -- | OCLCQ |
| -- | ZQP |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | S9I |
| -- | OCLCA |
| -- | UKUOP |
| -- | OCLCO |
| -- | INARC |
| -- | OCLCO |
| -- | B3G |
| -- | VHC |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCL |
| 019 ## - | |
| -- | 496960118 |
| -- | 536068705 |
| -- | 646879143 |
| -- | 667590682 |
| -- | 696034739 |
| -- | 768243539 |
| -- | 816329024 |
| -- | 922975184 |
| -- | 961627567 |
| -- | 962686623 |
| -- | 990751826 |
| -- | 1044284105 |
| -- | 1056412737 |
| -- | 1058029313 |
| -- | 1060805609 |
| -- | 1074160618 |
| -- | 1086956813 |
| -- | 1097303239 |
| -- | 1288400237 |
| -- | 1296540886 |
| -- | 1303441194 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470550175 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470550171 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470550427 |
| Qualifying information | (electronic bk. ; |
| -- | Adobe Digital Editions) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470550422 |
| Qualifying information | (electronic bk. ; |
| -- | Adobe Digital Editions) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470550410 |
| Qualifying information | (electronic bk. ; |
| -- | Mobipocket Reader) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470550414 |
| Qualifying information | (electronic bk. ; |
| -- | Mobipocket Reader) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470499311 |
| Qualifying information | (Cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470499313 |
| Qualifying information | (Cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118257838 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118257839 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1282306871 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282306875 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786612306877 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6612306874 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000046400713 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000048783374 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053259426 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000055285476 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CDX |
| System control number | 10951910 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHBIS |
| System control number | 007307146 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000934499 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480148430 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043390484 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396306829 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 449164039 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 13641706 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)489140556 |
| Canceled/invalid control number | (OCoLC)496960118 |
| -- | (OCoLC)536068705 |
| -- | (OCoLC)646879143 |
| -- | (OCoLC)667590682 |
| -- | (OCoLC)696034739 |
| -- | (OCoLC)768243539 |
| -- | (OCoLC)816329024 |
| -- | (OCoLC)922975184 |
| -- | (OCoLC)961627567 |
| -- | (OCoLC)962686623 |
| -- | (OCoLC)990751826 |
| -- | (OCoLC)1044284105 |
| -- | (OCoLC)1056412737 |
| -- | (OCoLC)1058029313 |
| -- | (OCoLC)1060805609 |
| -- | (OCoLC)1074160618 |
| -- | (OCoLC)1086956813 |
| -- | (OCoLC)1097303239 |
| -- | (OCoLC)1288400237 |
| -- | (OCoLC)1296540886 |
| -- | (OCoLC)1303441194 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .H353 2010eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043050 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043040 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 040000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043010 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 090010 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KMP |
| Source | bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halligan, Brian, |
| Dates associated with a name | 1967- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJdRCyyFppfQrVhQxMP4v3 |
| 245 10 - TITLE STATEMENT | |
| Title | Inbound marketing : |
| Remainder of title | get found using Google, social media, and blogs / |
| Statement of responsibility, etc. | Brian Halligan and Dharmesh Shah. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | �2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxiii, 226 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | The new rules of social media series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Google. |
| 630 07 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | |
| Source of heading or term | fast |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Blogs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Blogs. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing sur Internet. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | M�edias sociaux |
| General subdivision | Aspect �economique. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Blogues. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Blogues. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Telemarketing. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Multilevel. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Mail Order. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Direct. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | E-Commerce |
| -- | Internet Marketing. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Economic aspects |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | World Wide Web 2.0 |
| Source of heading or term | gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marknadsf�oring via internet. |
| Source of heading or term | sao |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Google. |
| Source of heading or term | sao |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sociala medier |
| General subdivision | ekonomiska aspekter. |
| Source of heading or term | sao |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marknadsf�oring |
| General subdivision | bloggar. |
| Source of heading or term | sao |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Kundrelationer. |
| Source of heading or term | sao |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Blogs |
| Source of term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shah, Dharmesh, |
| Dates associated with a name | 1967- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCjtrc6XYMvTJbycVhjmBGd |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Inbound marketing (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFDDDKKD9mBWyP3vFJtwJC |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Halligan, Brian, 1967- |
| Title | Inbound marketing. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, �2010 |
| International Standard Book Number | 9780470499313 |
| Record control number | (DLC) 2009020145 |
| -- | (OCoLC)299694618 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | New rules of social media series. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257838">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257838</a> |
| 938 ## - | |
| -- | 123Library |
| -- | 123L |
| -- | 8449 |
| 938 ## - | |
| -- | Books 24x7 |
| -- | B247 |
| -- | bkb00033700 |
| 938 ## - | |
| -- | Coutts Information Services |
| -- | COUT |
| -- | 10951910 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 294494 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 7293040 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 3141870 |
| 938 ## - | |
| -- | Internet Archive |
| -- | INAR |
| -- | inboundmarketing0000hall |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
No items available.