Inbound marketing : get found using Google, social media, and blogs /
Halligan, Brian, 1967-
Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah. - Hoboken, N.J. : Wiley, �2010. - 1 online resource (xxiii, 226 pages) : illustrations - The new rules of social media series . - New rules of social media series. .
Includes index.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads.
Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th
English.
9780470550175 0470550171 9780470550427 0470550422 9780470550410 0470550414 0470499311 9780470499313 9781118257838 1118257839 1282306871 9781282306875 9786612306877 6612306874
Google.
Google
Internet marketing.
Social media--Economic aspects.
Marketing--Blogs.
Customer relations.
Marketing--Blogs.
Marketing sur Internet.
M�edias sociaux--Aspect �economique.
Marketing--Blogues.
Marketing--Blogues.
BUSINESS & ECONOMICS--Marketing--Telemarketing.
BUSINESS & ECONOMICS--Marketing--Multilevel.
BUSINESS & ECONOMICS--Mail Order.
BUSINESS & ECONOMICS--Marketing--Direct.
BUSINESS & ECONOMICS--E-Commerce--Internet Marketing.
Customer relations
Internet marketing
Marketing
Social media--Economic aspects
Marketing
World Wide Web 2.0
Marknadsf�oring via internet.
Google.
Sociala medier--ekonomiska aspekter.
Marknadsf�oring--bloggar.
Kundrelationer.
Blogs
HF5415.1265 / .H353 2010eb
658.8/72
Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah. - Hoboken, N.J. : Wiley, �2010. - 1 online resource (xxiii, 226 pages) : illustrations - The new rules of social media series . - New rules of social media series. .
Includes index.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads.
Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th
English.
9780470550175 0470550171 9780470550427 0470550422 9780470550410 0470550414 0470499311 9780470499313 9781118257838 1118257839 1282306871 9781282306875 9786612306877 6612306874
Google.
Internet marketing.
Social media--Economic aspects.
Marketing--Blogs.
Customer relations.
Marketing--Blogs.
Marketing sur Internet.
M�edias sociaux--Aspect �economique.
Marketing--Blogues.
Marketing--Blogues.
BUSINESS & ECONOMICS--Marketing--Telemarketing.
BUSINESS & ECONOMICS--Marketing--Multilevel.
BUSINESS & ECONOMICS--Mail Order.
BUSINESS & ECONOMICS--Marketing--Direct.
BUSINESS & ECONOMICS--E-Commerce--Internet Marketing.
Customer relations
Internet marketing
Marketing
Social media--Economic aspects
Marketing
World Wide Web 2.0
Marknadsf�oring via internet.
Google.
Sociala medier--ekonomiska aspekter.
Marknadsf�oring--bloggar.
Kundrelationer.
Blogs
HF5415.1265 / .H353 2010eb
658.8/72