Includes index.

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.

Print version record.

Introduction -- why category management is more important than ever -- Ch. 1. The evolution of category management and the new state of the art -- Ch. 2. Category management begins with the retailer's strategy -- Ch. 3. Step one : define the category based on the needs of your target market -- Ch. 4. Step two : assign a role to the category that best supports the retailer's strategy -- Ch. 5. Step three : assess the category to find opportunities for improvement -- Ch. 6. Step four : set performance targets and measure progress with a category scorecard -- Ch. 7. Step five : create a marketing strategy for the category -- Ch. 8. Step six : choose tactics for category assortment, pricing, promotion, merchandising, and supply chain management.

John Wiley and Sons Wiley Online Library: Complete oBooks