| 000 | 02509nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | CR9789048522095 | ||
| 003 | UkCbUP | ||
| 005 | 20240909165819.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||||||||||| | ||
| 008 | 201130s2014||||ne o ||1 0|eng|d | ||
| 020 | _a9789048522095 (ebook) | ||
| 020 | _z9789089645944 (hardback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP |
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| 050 | 0 | 0 |
_aHD30.28 _b.W55 2014 |
| 082 | 0 | 4 |
_a658.4012 _223 |
| 100 | 1 |
_aWilkinson, Angela, _eauthor. |
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| 245 | 1 | 4 |
_aThe essence of scenarios : _blearning from the Shell experience / _cAngela Wilkinson and Roland Kupers. |
| 264 | 1 |
_aAmsterdam : _bAmsterdam University Press, _c2014. |
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| 300 |
_a1 online resource (168 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 22 Feb 2021). | ||
| 520 | _aIn 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or 'scenarios,' Shell aimed to avoid the false assumption that the future would look much like the present - an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company's innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise. | ||
| 610 | 2 | 0 | _aKoninklijke Nederlandsche Petroleum Maatschappij. |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aKupers, Roland, _d1959- _eauthor. |
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| 776 | 0 | 8 |
_iPrint version: _z9789089645944 |
| 856 | 4 | 0 | _uhttps://www.cambridge.org/core/product/identifier/9789048522095/type/BOOK |
| 942 |
_2ddc _cEB |
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| 999 |
_c9905 _d9905 |
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