000			03117nam a2200433 i 4500
001			CR9781108641968
003			UkCbUP
005			20240807165810.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			190114s2022||||enk o ||1 0|eng|d
020			_a9781108641968 (ebook)
020			_z9781108485913 (hardback)
020			_z9781108725347 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aK1405 _b.B45 2022
082	0	0	_a346.04/8 _223/eng/20220204
100	1		_aBellido, Jose, _eauthor.
245	1	0	_aAdventures in childhood : _bintellectual property, imagination and the business of play / _cJose Bellido, University of Kent, Kathy Bowrey, University of New South Wales.
264		1	_aCambridge, United Kingdom ; New York, NY : _bCambridge University Press, _c2022.
300			_a1 online resource (xvii, 309 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aCambridge intellectual property and information law ; _v61
500			_aTitle from publisher's bibliographic system (viewed on 01 Jul 2022).
505	0		_aIntroduction -- Commercialisation and the innocent child -- Books, toy books and the Aartfulness of consumption -- Instructions for a successful boy -- Animated properties -- Licensing gone wrong -- The rise of merchandising agencies -- Troubles at the British broadcasting corporation -- Conclusion : unsuitable for children.
520			_aAdventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.
650		0	_aLicense agreements _zEnglish-speaking countries.
650		0	_aIntellectual property _zEnglish-speaking countries.
650		0	_aChildren's mass media _zEnglish-speaking countries.
650		0	_aChildren's paraphernalia _zEnglish-speaking countries.
650		0	_aChild consumers _zEnglish-speaking countries.
700	1		_aBowrey, Kathy, _eauthor.
776	0	8	_iPrint version: _z9781108485913
830		0	_aCambridge intellectual property and information law ; _v61.
856	4	0	_uhttps://doi.org/10.1017/9781108641968
942			_2ddc _cEB
999			_c9821 _d9821