000			02409nam a22003738i 4500
001			CR9781316459263
003			UkCbUP
005			20240912194738.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			150508s2018||||enk o ||1 0|eng|d
020			_a9781316459263 (ebook)
020			_z9781107130906 (hardback)
020			_z9781107577305 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aR850 _b.R39 2018
082	0	0	_a610.72 _223
100	1		_aRea, Philip A., _d1957- _eauthor.
245	1	0	_aManaging discovery in the life sciences : _bharnessing creativity to drive biomedical innovation / _cPhilip A. Rea, University of Pennsylvania, Mark V. Pauly, University of Pennsylvania, Lawton R. Burns, University of Pennsylvania.
264		1	_aCambridge : _bCambridge University Press, _c2018.
300			_a1 online resource (xiv, 542 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 19 Jan 2018).
520			_aIn this book, distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns explore the science and management behind marketable biomedical innovations. They look at how the science actually played out through the interplay of personalities, the cultures within and between academic and corporate entities, and the significance of serendipity not as a mysterious phenomenon but one intrinsic to the successes and failures of the experimental approach. With newly aggregated data and case studies, they consider the fundamental economic underpinnings of investor-driven discovery management, not as an obstacle or deficiency as its critics would contend or as something beyond reproach as some of its proponents might claim, but as the only means by which scientists and managers can navigate the unknowable to discover new products and decide how to sell them so as to maximize the likelihood of establishing a sustainable pipeline for still more marketable biomedical innovations.
650		0	_aMedicine _xResearch.
650		0	_aMedical sciences _xResearch.
700	1		_aPauly, Mark V., _d1941- _eauthor.
700	1		_aBurns, Lawton R., _eauthor.
776	0	8	_iPrint version: _z9781107130906
856	4	0	_uhttps://doi.org/10.1017/9781316459263
942			_2ddc _cEB
999			_c9801 _d9801