| 000 | 02511nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | CR9781009104302 | ||
| 003 | UkCbUP | ||
| 005 | 20240301142637.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||||||||||| | ||
| 008 | 210603s2022||||enk o ||1 0|eng|d | ||
| 020 | _a9781009104302 (ebook) | ||
| 020 | _z9781009108447 (paperback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP |
||
| 043 |
_aec----- _aee----- |
||
| 050 | 4 |
_aHF5548.325.E86 _bG73 2022 |
|
| 082 | 0 | 4 |
_a658.872094 _223 |
| 100 | 1 |
_aGrabiwoda, Barbara, _eauthor. |
|
| 245 | 1 | 4 |
_aThe economics of digital shopping in Central and Eastern Europe / _cBarbara Grabiwoda, Bogdan Mróz. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2022. |
|
| 300 |
_a1 online resource (61 pages) : _bdigital, PDF file(s). |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 |
_aCambridge elements. Elements in the economics of emerging markets, _x2631-8598 |
|
| 500 | _aTitle from publisher's bibliographic system (viewed on 09 Feb 2022). | ||
| 520 | _aTransformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations. | ||
| 650 | 0 |
_aElectronic commerce _zEurope, Central. |
|
| 650 | 0 |
_aElectronic commerce _zEurope, Eastern. |
|
| 650 | 0 |
_aConsumer behavior _zEurope, Central. |
|
| 650 | 0 |
_aConsumer behavior _zEurope, Eastern. |
|
| 700 | 1 |
_aMróz, Bogdan, _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781009108447 |
| 830 | 0 |
_aCambridge elements. _pElements in the economics of emerging market, _x2631-8598. |
|
| 856 | 4 | 0 | _uhttps://doi.org/10.1017/9781009104302 |
| 999 |
_c9472 _d9472 |
||