000			01977nam a2200337 i 4500
001			CR9781108696913
003			UkCbUP
005			20240301142633.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			180625s2021||||enk o ||1 0|eng|d
020			_a9781108696913 (ebook)
020			_z9781108482578 (hardback)
020			_z9781108710749 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aHD9999.M782 _bB45 2021
082	0	0	_a338.7 _223
100	1		_aBelleflamme, Paul, _eauthor.
245	1	4	_aThe economics of platforms : _bconcepts and strategy / _cPaul Belleflamme, Martin Peitz.
264		1	_aCambridge : _bCambridge University Press, _c2021.
300			_a1 online resource (xvii, 256 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 12 Oct 2021).
520			_aDigital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
650		0	_aMulti-sided platform businesses.
700	1		_aPeitz, Martin, _eauthor.
776	0	8	_iPrint version: _z9781108482578
856	4	0	_uhttps://doi.org/10.1017/9781108696913
999			_c8824 _d8824