| 000 | 01446nam a2200433Ii 4500 | ||
|---|---|---|---|
| 001 | 9781787563391 | ||
| 003 | UtOrBLW | ||
| 005 | 20240220124026.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 190920t20192019enk o 001 0 eng d | ||
| 020 | _a9781787563391 (e-book) | ||
| 020 | _a9781787563414 (ePUB) | ||
| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
||
| 050 | 4 |
_aHF5415 _b.M37 2019 |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 072 | 7 |
_aKJS _2bicssc |
|
| 080 | _a658.8 | ||
| 082 | 0 | 4 |
_a658.8 _223 |
| 245 | 0 | 0 |
_aMarketing in a digital world / _cedited by Aric Rindfleisch and Alan J. Malter. |
| 264 | 1 |
_aBingley : _bEmerald Publishing Limited, _c2019. |
|
| 264 | 4 | _c©2019 | |
| 300 |
_a1 online resource (xxiii, 217 pages) ; _ccm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 |
_aReview of marketing research, _x1548-6435 ; _vvolume 16 |
|
| 500 | _aIncludes index. | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aDigital media. | |
| 650 | 7 |
_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aSales & marketing. _2bicssc |
|
| 700 | 1 |
_aRindfleisch, Aric, _eeditor. |
|
| 700 | 1 |
_aMalter, Alan J., _eeditor. |
|
| 776 | _z9781787563407 | ||
| 830 | 0 |
_aReview of marketing research ; _vv. 16. _x1548-6435 |
|
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916 |
| 999 |
_c8713 _d8713 |
||