000			02931nam a2200409Ii 4500
001			9781789732894
003			UtOrBLW
005			20240220124026.0
006			m o d
007			cr un|||||||||
008			191018t20192019enk o 001 0 eng d
020			_a9781789732894 (e-book)
020			_a9781789732917 (ePUB)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD6053 _b.G68 2019
072		7	_aKJH _2bicssc
072		7	_aBUS109000 _2bisacsh
080			_a331.4
082	0	4	_a331.4 _223
245	0	0	_aGo-to-market strategies for women entrepreneurs : _bcreating and exploring success / _cedited by Victoria L. Crittenden.
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2019.
264		4	_c©2019
300			_a1 online resource (xv, 294 pages) ; _ccm
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes index.
520			_aThe role of women in business and society is beset with traditions and expectations that leave women's ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is changing.Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contributors, provides a lens into the power of women entrepreneurship. From home businesses and Mompreneurs, to women-led global businesses such as The Body Shop and Ceja Vineyards, chapters explore the role woman entrepreneurship plays in building self-efficacy, the power of creating and utilizing social capital, the importance of being authentic and true to one's self, and the value of family, friends, mentors, and role models. By discussing ideas such as the ecosystem of radical generosity, where women are recognized for their talents and where women help each other to succeed, Crittenden and her contributors show the power of empowerment -- empowerment that can positively impact the social and fiscal health of nations through better education, poverty reduction, and decreased violence.For researchers and students of entrepreneurship, this is an unmissable book exploring the positive societal impact and strong economic effects of female empowerment. Through discussing case studies of some of the most successful and powerful women over the last fifty years, this book acts as both an inspiration for women just setting out on their own entrepreneurial journey and validation to those women who have already encountered the ups and downs of their entrepreneurial endeavors.
650		0	_aBusinesswomen.
650		0	_aSuccess in business.
650		0	_aWomen-owned business enterprises.
650		7	_aBusiness & Economics, Women in Business. _2bisacsh
650		7	_aEntrepreneurship. _2bicssc
700	1		_aCrittenden, Victoria L., _eeditor.
776			_z9781789732900
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781789732894
999			_c8707 _d8707