000			03302nam a2200433Ii 4500
001			9781787699236
003			UtOrBLW
005			20240220124025.0
006			m o d
007			cr un|||||||||
008			190415s2019 enk ob 001 0 eng d
020			_a9781787699236 (e-book)
020			_a9781787699250 (ePUB)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHV6710 _b.G86 2019
072		7	_aKJS _2bicssc
072		7	_aBUS002000 _2bisacsh
080			_a796
082	0	4	_a363.42 _223
100	1		_aGunter, Barrie, _eauthor.
245	1	0	_aGambling advertising : _bnature, effects and regulation / _cby Barrie Gunter (University of Leicester, UK).
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2019.
264		4	_c©2019
300			_a1 online resource (v, 200 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- Chapter 1: Gambling advertising: is there need for concern? -- Chapter 2: Gambling: is there a problem? -- Chapter 3: Gambling advertising: how can it entice gamblers? -- Chapter 4: Gambling and sport -- Chapter 5: Gambling advertising: what are the macro-market effects? -- Chapter 6: Gambling advertising: how does it register with consumers? -- Chapter 7: Gambling advertising: is it linked to gambling behaviour? -- Chapter 8: Can gambling advertising be effectively countered? -- Chapter 9: Does regulation of gambling advertising need to change? -- References -- Index.
520			_aThere is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.
588	0		_aPrint version record
650		0	_aGambling industry.
650		0	_aGambling.
650		0	_aAdvertising.
650		7	_aBusiness & Economics _xAdvertising & Promotion. _2bisacsh
650		7	_aSales & marketing. _2bicssc
776			_z9781787699243
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787699236
999			_c8641 _d8641