000 03300cam a22005418i 4500
001 9781003335191
003 FlBoTFG
005 20240213122834.0
006 m o d
007 cr |||||||||||
008 220818s2023 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003335191
_q(ebook)
020 _a1003335195
020 _a9781000829020
_q(electronic bk. : EPUB)
020 _a1000829022
_q(electronic bk. : EPUB)
020 _a9781000828986
_q(electronic bk. : PDF)
020 _a1000828980
_q(electronic bk. : PDF)
020 _z9781032370774
_q(hardback)
020 _z9781032370767
_q(paperback)
024 7 _a10.4324/b23273
_2doi
035 _a(OCoLC)1341399784
035 _a(OCoLC-P)1341399784
050 0 0 _aHF5415.335
072 7 _aBUS
_x090000
_2bisacsh
072 7 _aBUS
_x019000
_2bisacsh
072 7 _aBUS
_x016000
_2bisacsh
072 7 _aKJS
_2bicssc
082 0 0 _a658.8/343
_223/eng/20220818
100 1 _aArikan, Akin,
_d1969-
_eauthor.
245 1 0 _aCustomer experience analytics :
_bhow customers can better guide your web and app design decisions /
_cAkin Arikan.
250 _a1st Edition.
264 1 _aNew York, NY :
_bRoutledge,
_c[2023]
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes 10 mindmaps, one for each role discussed, from senior leaders to product managers to ecommerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aConsumer satisfaction.
650 0 _aUser interfaces (Computer systems)
_xDesign.
650 0 _aConsumer behavior.
650 7 _aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Consumer Behavior
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003335191
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c6259
_d6259