000 04132cam a2200529 i 4500
001 9781003213611
003 FlBoTFG
005 20240213122833.0
006 m o d
007 cr cnu---unuuu
008 220730t20232023enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003213611
_qelectronic book
020 _a1003213618
_qelectronic book
020 _a9781000779226
_qelectronic book
020 _a100077922X
_qelectronic book
020 _a9781000779233
_qelectronic book
020 _a1000779238
_qelectronic book
020 _z9781032100951
_qhardcover
020 _z9781032100944
_qpaperback
024 7 _a10.4324/9781003213611
_2doi
035 _a(OCoLC)1341399455
035 _a(OCoLC-P)1341399455
050 0 0 _aP96.M34
_bC66 2023
072 7 _aBUS
_x070060
_2bisacsh
072 7 _aBUS
_x070110
_2bisacsh
072 7 _aBUS
_x063000
_2bisacsh
072 7 _aKNT
_2bicssc
082 0 0 _a302.23068
_223/eng/20220817
100 1 _aConnock, Alex,
_eauthor.
245 1 0 _aMedia management and artificial intelligence :
_bunderstanding media business models in the digital age /
_cAlex Connock.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2023.
264 4 _c©2023
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aMedia management & artificial intelligence -- Media business models -- Overview of AI -- Games -- Social networks -- Streamers -- Broadcasters -- Digital publishers -- Scripted -- Entertainment -- Factual -- Marketing content -- Creators -- Music -- Podcasters -- Esports -- The metaverse -- Future of the media business.
520 _a"This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was 'asked' about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. 'Principles' maps business models and the key tools of AI. 'Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. 'Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, 'Pioneers' covers emerging sectors of Podcasters, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, US, UK, Denmark and China - around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst key learning points and chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management - or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor's Manual with further exercises and case studies"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aMass media
_xManagement
_xData processing.
650 0 _aArtificial intelligence
_xIndustrial applications.
650 7 _aBUSINESS & ECONOMICS / Industries / Media & Communications Industries
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Strategic Planning
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003213611
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c6072
_d6072