000 02953cam a22005178i 4500
001 9781003193869
003 FlBoTFG
005 20240213122832.0
006 m o d
007 cr |||||||||||
008 210908s2022 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003193869
_q(ebook)
020 _a1003193862
020 _a9781000513790
_q(electronic bk. : EPUB)
020 _a1000513793
_q(electronic bk. : EPUB)
020 _a9781000513769
_q(electronic bk. : PDF)
020 _a1000513769
_q(electronic bk. : PDF)
020 _z9781032045771
_q(hardback)
020 _z9781032045788
_q(paperback)
035 _a(OCoLC)1268122631
035 _a(OCoLC-P)1268122631
050 0 0 _aHF5415.1265
072 7 _aBUS
_x070060
_2bisacsh
072 7 _aBUS
_x043000
_2bisacsh
072 7 _aJFD
_2bicssc
082 0 0 _a658.8/72
_223
100 1 _aRottinghaus, Adam Richard,
_eauthor.
245 1 0 _aUpgrade culture and technological change :
_bthe business of the future /
_cAdam Richard Rottinghaus.
264 1 _aNew York, NY :
_bRoutledge,
_c2022.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aRoutledge studies in new media and cyberculture
520 _a"This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aInternet marketing.
650 0 _aConsumption (Economics)
650 0 _aBusiness communication
_xTechnological innovations.
650 0 _aSocial media
_xEconomic aspects.
650 7 _aBUSINESS & ECONOMICS / Industries / Media & Communications Industries
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003193869
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c6016
_d6016