000 03821cam a2200529Mi 4500
001 9781003177951
003 FlBoTFG
005 20240213122832.0
006 m o d
007 cr |||||||||||
008 210714s2021 enka fob 001 0 eng d
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a1000438244
020 _a9781000438208
_q(PDF ebook)
020 _a1000438201
020 _a9781003177951
_q(ebook)
020 _a1003177956
020 _a9781000438246
_q(electronic bk. : EPUB)
020 _z9781032012650 (hbk.)
024 7 _a10.4324/9781003177951
_2doi
035 _a(OCoLC)1262317217
035 _a(OCoLC-P)1262317217
050 4 _aHD59
072 7 _aBUS
_x075000
_2bisacsh
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aBUS
_x070060
_2bisacsh
072 7 _aKJSP
_2bicssc
082 0 4 _a659.2023
_223
100 1 _aDarnell, Roger,
_eauthor.
245 1 4 _aThe communications consultant's foundation
_bleveraging public relations expertise for personal and client success /
_cRoger Darnell.
264 1 _aLondon :
_bRoutledge,
_c2021.
300 _a1 online resource
_billustrations (black and white)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
505 0 _a<EM>Preface & Foreword; </EM><STRONG>Part I Foundations; </STRONG>1 Reputation Management and Ethics; 2 Creativity; 3 Strategy; 4 Personal Brands and Branding; <STRONG>Part II The Arena; </STRONG>5 Leadership and Management; 6 Objectives; 7 Business Brands and Branding; 8 Business Development; 9 Customer Service; 10 Integrated Marketing in Action; 11 Cash Flow and Project Flow; <STRONG>Part III Communications Consulting; </STRONG>12 The Communications Consultant in Practice; 13 Consistencies and Variations by Client Size; 14 Media and its Usage; 15 My Version and Your Version; 16 Is Consulting Right for You?
520 _aFor all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: The basics of positive, proactive, strategic communications for individuals and organizations What it means to be a PR expert in the creative industry and to do great work An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more Customer service and all it entails Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aPublic relations consultants
_vHandbooks, manuals, etc.
650 0 _aPublic relations
_xVocational guidance.
650 7 _aBUSINESS & ECONOMICS / Consulting
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Industries / Media & Communications Industries
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003177951
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c5972
_d5972