000			04393cam a2200577 i 4500
001			9781003177654
003			FlBoTFG
005			20240213122832.0
006			m o d
007			cr |||||||||||
008			201216t20222022nyua ob 001 0 eng
040			_aOCoLC-P _beng _erda _cOCoLC-P
020			_a9781003177654 _qelectronic book
020			_a1003177654 _qelectronic book
020			_a9781000394962 _qelectronic book
020			_a1000394964 _qelectronic book
020			_a9781000394931 _qelectronic book
020			_a100039493X _qelectronic book
020			_z9781032011929 _qhardcover
035			_a(OCoLC)1227790380
035			_a(OCoLC-P)1227790380
050	0	4	_aJK849 _b.P73 2022
072		7	_aPOL _x017000 _2bisacsh
072		7	_aPOL _x040000 _2bisacsh
072		7	_aJP _2bicssc
082	0	0	_a352.7/480973 _223
245	0	4	_aThe practice of government public relations / _cedited by Mordecai Lee, Grant Neeley, and Kendra Stewart.
250			_aSecond edition.
264		1	_aNew York, NY : _bRoutledge, _c2022.
264		4	_c©2022
300			_a1 online resource (xxiii, 314 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aAmerican Society for Public Administration series in public administration & public policy
520			_a"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, contributing to an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies. The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US. Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications. In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement. The Practice of Government Public Relations, Second Edition is designed to help government managers are various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effective ways to implement their programmatic missions. It will also be of interest to students of publication administration who will become the government workers of the future"-- _cProvided by publisher.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aGovernment publicity _zUnited States.
650		0	_aCommunication in public administration _zUnited States.
650		0	_aPublic relations and politics _zUnited States.
650		0	_aGovernment publicity.
650		0	_aCommunication in public administration.
650		0	_aPublic relations and politics.
650		7	_aPOLITICAL SCIENCE / Public Affairs & Administration _2bisacsh
650		7	_aPOLITICAL SCIENCE / Government / General _2bisacsh
700	1		_aLee, Mordecai, _d1948- _eeditor.
700	1		_aNeeley, Grant, _eeditor.
700	1		_aStewart, Kendra B., _eeditor.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003177654
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c5970 _d5970