000			03940cam a2200565 i 4500
001			9781003134169
003			FlBoTFG
005			20240213122831.0
006			m o d
007			cr |||||||||||
008			210804t20222022enka ob 001 0 eng
040			_aOCoLC-P _beng _erda _cOCoLC-P
020			_a9781000514186 _qelectronic book
020			_a1000514188 _qelectronic book
020			_a9781000514193 _qelectronic book
020			_a1000514196 _qelectronic book
020			_a9781003134169 _qelectronic book
020			_a1003134165 _qelectronic book
020			_z9780367652029 _qhardcover
020			_z9780367680893 _qpaperback
024	7		_a10.4324/9781003134169 _2doi
035			_a(OCoLC)1263251063
035			_a(OCoLC-P)1263251063
050	0	4	_aHV41 _b.H93 2022eb
072		7	_aBUS _x074040 _2bisacsh
072		7	_aBUS _x043040 _2bisacsh
072		7	_aBUS _x074000 _2bisacsh
072		7	_aKJMV7 _2bicssc
082	0	0	_a361.7068 _223
100	1		_aHyde, Fran, _d1969- _eauthor.
245	1	0	_aCharity marketing : _bcontemporary issues, research and practice / _cedited by Fran Hyde and Sarah-Louise Mitchell.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2022.
264		4	_c©2022
300			_a1 online resource : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aRoutledge studies in marketing
520			_a"Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and led to changes in regulation and governance. However, the recent COVID-19 pandemic has illustrated how great the need is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Understanding, and making sense of, this turbulent landscape is vital for charities to survive. This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful. Across thirteen chapters it presents different perspectives and theoretical lenses to stimulate debate and inspire future research, building upon existing nonprofit management textbooks and offering academic rigour to complement the raft of practitioner 'How to' guides. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM). Despite the recent theoretical development of 'strategy-as-practice' construct and special journal editions focusing on TPM, the charity sector has been largely absent from the debate, which is an oversight given the importance of the sector to the jobs, economy and social fabric of our country. This book provides a bridge between the practice of contemporary non-profit organisations, charity marketing and recent academic insight into the challenges, culture and communication and exemplar case studies of nonprofit and charity brands. This edited volume will be of direct interest to scholars and researchers studying charities, public & nonprofit management, and marketing"-- _cProvided by publisher.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aCharities _xManagement.
650		0	_aCharities _xMarketing.
650		0	_aNonprofit organizations _xManagement.
650		0	_aNonprofit organizations _xMarketing.
650		7	_aBUSINESS & ECONOMICS / Marketing / Multilevel _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Nonprofit Organizations & Charities _2bisacsh
700	1		_aMitchell, Sarah-Louise, _d1966- _eauthor.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003134169
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c5870 _d5870