000 03228cam a22005538i 4500
001 9781003129356
003 FlBoTFG
005 20240213122831.0
006 m o d
007 cr |||||||||||
008 220207s2022 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003129356
_q(ebook)
020 _a1003129358
020 _a9781000577853
_q(electronic bk. : PDF)
020 _a1000577856
_q(electronic bk. : PDF)
020 _a9781000577907
_q(electronic bk. : EPUB)
020 _a1000577902
_q(electronic bk. : EPUB)
020 _z9780367654214
_q(hardback)
020 _z9780367654191
_q(paperback)
024 7 _a10.4324/9781003129356
_2doi
035 _a(OCoLC)1295618446
035 _a(OCoLC-P)1295618446
050 0 0 _aHF5548.2
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x019000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aKJMV3
_2bicssc
082 0 0 _a658.05
_223/eng/20220207
100 1 _aAnnasingh, Fenio,
_eauthor.
245 1 0 _aData analytics for business :
_bfoundations and industry applications /
_cFenio Annasingh and Joseph Bon Sesay.
250 _a1 Edition.
264 1 _aNew York, NY :
_bRoutledge,
_c2022.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence and related areas"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aBusiness
_xData processing.
650 0 _aData mining.
650 0 _aData mining
_xIndustrial applications.
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management Science
_2bisacsh
700 1 _aBon Sesay, Joseph,
_eauthor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003129356
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c5858
_d5858