000			03451cam a2200589Mi 4500
001			9781003111849
003			FlBoTFG
005			20240213122831.0
006			m o d
007			cr |n|||||||||
008			220519s2022 enk ob 001 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000635027 _q(electronic bk.)
020			_a1000635023 _q(electronic bk.)
020			_a9781003111849 _q(electronic bk.)
020			_a100311184X _q(electronic bk.)
020			_a9781000635041 _q(electronic bk. : EPUB)
020			_a100063504X _q(electronic bk. : EPUB)
020			_z9780367630089
020			_z0367630087
020			_z9780367630102
020			_z0367630109
024	7		_a10.4324/9781003111849 _2doi
035			_a(OCoLC)1318987598
035			_a(OCoLC-P)1318987598
050		4	_aK1569
072		7	_aSPO _x068000 _2bisacsh
072		7	_aBUS _x043000 _2bisacsh
072		7	_aWSBM _2bicssc
082	0	4	_a346.04/8 _223/eng/20220607
100	1		_aGillooly, Leah, _eauthor.
245	1	0	_aStadia naming rights in sport _h[electronic resource] / _cLeah Gillooly, Terry Eddy, and Dominic Medway.
264		1	_aAbingdon, Oxon [UK] ; _aNew York, NY : _bRoutledge, _c2022.
300			_a1 online resource.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aSport business insights
520			_aThis book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.
505	0		_aIntroducing naming rights sponsorship -- Why do brands buy naming rights? -- Activating naming rights sponsorships -- Fan reactions to naming rights sponsorship -- Selecting a naming rights partner -- The future of naming rights sponsorship in sport.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aStadiums _xNames.
650		0	_aArenas _xNames.
650		0	_aBusiness names _xLaw and legislation.
650		0	_aSports sponsorship _xLaw and legislation.
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
700	1		_aEddy, Terry, _eauthor.
700	1		_aMedway, Dominic, _eauthor.
830		0	_aSport business insights.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003111849
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c5823 _d5823