000 03495cam a2200553 i 4500
001 9781003025313
003 FlBoTFG
005 20240213122830.0
006 m o d
007 cr cnu---unuuu
008 200902t20212021nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003025313
_qelectronic book
020 _a1003025315
_qelectronic book
020 _a9781000327243
_qelectronic book
020 _a1000327248
_qelectronic book
020 _a9781000327281
_qelectronic book
020 _a1000327280
_qelectronic book
020 _a9781000327328
_qelectronic book
020 _a1000327329
_qelectronic book
020 _z9780367457884
_qhardcover
020 _z9780367685249
_qpaperback
035 _a(OCoLC)1195815637
035 _a(OCoLC-P)1195815637
050 0 0 _aHF5415.153
_b.K34 2021
072 7 _aBUS
_x087000
_2bisacsh
072 7 _aBUS
_x020000
_2bisacsh
072 7 _aBUS
_x025000
_2bisacsh
072 7 _aKJMV5
_2bicssc
082 0 0 _a658.5/75
_223
100 1 _aKahn, Kenneth B.,
_eauthor.
245 1 0 _aInnovation and new product planning /
_cKenneth B. Kahn, Mayoor Mohan.
264 1 _aNew York, NY :
_bRoutledge,
_c2021.
264 4 _c©2021
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive businesses' innovation activities in a concise, yet comprehensive manner. The book delves into the front-end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life-cycle management, brand management, and vital elements for international success. There are standalone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This text is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aNew products.
650 0 _aProduct management.
650 7 _aBUSINESS & ECONOMICS / Production & Operations Management
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Development / Business Development
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship
_2bisacsh
700 1 _aMohan, Mayoor,
_eauthor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003025313
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c5680
_d5680